Monthly Archives: October 2015

5 Reasons Parents Should Invest in Career Coaching for High School Students


While a lot is made of overcrowded classrooms and slashed funding for arts, sports and electives, Americans are less likely to be up in arms about a severe shortage of guidance counselors in schools around the country.

Colleges and universities are increasingly being evaluated on the career outcomes of their graduates. However, most institutions invest relatively little in career services. The average annual operating budget for a career services department is only $89,819 and, on average colleges have one career services professional for every 1,889 students, according to the National Association of Colleges and Employers.

And for high schools, the number of guidance counselors ranges from one for every 500 to 1,000 students according to the Association for College Admission Counseling. Very few of these guidance counselors are trained as a career coach. Most are employed in schools to align students to “high school academic tracks” – without any valid, reliable and student-driven career matching method. School counseling has been set up to manage a herd and is not designed to effectively attend to the unique needs of each individual student.

Five reasons parents need to provide their teen with career coaching are discussed below:

Student Career Counseling interview on Here & Now

The Guidance Counselor Crisis. Robin Young and Jeremy Hobson host Here & Now, a live two-hour production of NPR and WBUR Boston. In this recorded segment, Young and Hobson focus on the need for better career guidance in schools. Tap on the graphic to listen to the blogcast recording.

1. The Very Real Financial Impact of the Hit and Miss Student Career Counseling Strategy

Studies show the percent of students that change majors in college at least once is too high. The number that change majors two or more times (at least three majors before graduating) is too high as well. All that changing results in a delay in graduation. If the standard is four years, every extra college course (3 or more credit hours) and the cost of extending the stay (food and housing) AND the delay in starting their career and bringing in a pay check, results in at least one full semester, and many times, one full extra year at college. National data suggests the average cost of a semester is between $15k and $25k.  The low end of the college graduate starting monthly salary is about $2,500. Multiply that by 4 months for a semester and you add $10k in lost income on top of the added costs. Therefore, one added semester costs a minimum of $25,000.

The Career Coaching for Students program for high school students provides tools, methods and confidence that leads to the right choice of major and college, resulting in on-time graduation and lower student debt. Many of our students find it easy to complete a double major in four years simply because they knew and planned for what they wanted to achieve in college – before they arrived on campus.

2. The Emotional Cost of the Hit and Miss Student Career Counseling Strategystudent career counseling

No one is immune to the feeling of failure when their plans don’t work out. For teens, the emotional turmoil can be especially distracting and takes a toll on self esteem.  If you think your teen isn’t at risk consider that the college drop out rate in the U.S. is described as “awful” by author Jordan Weissmann, in the article America’s Awful College Dropout Rates, in Four Charts. According to Weissmann, “Our dropout crisis doesn’t get discussed a great deal outside of education circles. But it should, since the issue is directly tied to other problems the public rightly obsesses over like rising tuition and student debt.” According to data in Weissmann’s article, of those who started school at age 20 or younger—as 76 percent of 2008 enrollees did—about 59 percent complete a degree. For older students, graduation rates were closer to 40 percent.

Weissmann continues, “While finances are often cited as the number one reason students don’t attend college, the more pervasive problem is clearly college dropout rates. Improving dropout rates will have a cyclical affect, helping promote a stronger future for students that obtain degrees, and improved opportunities for them and their future children as well.”

According to The New York Times, 53 percent of students that enroll in college finish their degree programs – the second worst among a poll of 23 developed nations by the Organization for Economic Cooperation and Development. Furthermore, 30 percent of freshmen don’t continue on into their second year, while more students are dropping out in their final years of college as well. In 2011, 78 percent of college attendees failed to get a diploma after six years of higher education. Taking financial constraints out of the equation, we find the reasons are much more connected to a student’s emotional and intellectual readiness. Studies suggest there are 5 reasons students are dropping out of college:

Academically unprepared – One of the main reasons that students drop out of college is that they are unprepared for the demands of an undergraduate degree program. These students find themselves burning out quickly.  Looking back, many of these students tell a story of wishing they had  taken different classes during high school. While the “counseling and advising” might have been there, most students don’t gain a personal perspective that they can relate to. That personal perspective is impossible to achieve in high school if the student doesn’t have some vision for their future.

Isolation – Part of college is the social experience students gain to bring them into adulthood. However, many students are faced with a sudden sense of isolation when they transition from high school to college, with no friends and none of the social relationships they have spent the last 15 or 16 years building. This isolation is strongly linked to not having a strong purpose for being at college. Going in undeclared or choosing a major that was thrust on the student by parents’ or teachers’ suggestions rather than an intentional and tangible due-diligence process is the perfect formula for feeling like you don’t belong.

Indecisiveness – One problem that many students face during their first year in college is being unsure what major to choose, or selecting the wrong one and not knowing if and how to change it and start over (the first sign of insanity is doing something over and over again the same way and expecting a different outcome).  Research has shown that the majority of incoming college freshmen lack decision making competencies. This results in indecisiveness which can be extremely limiting, causing students to flounder rather than make the necessary changes to succeed. This is addressed by helping students to learn how to make big decisions such as choosing a major or choosing a career – in high school.

Lack of guidance – Many of today’s graduating high school students feel they have had very little guidance moving forward. Empowering students with best-practice tools and methods for career exploration and planning leads to  development of a sense of ownership in their actions and decisions that will help them overcome any lack of guidance. High school students, with the right tools and methods for career planning, make smarter decisions. The resulting courage to make decisions will also mitigate worries about making the wrong choices that can hold students back from success.

Lack of responsibility – Of course, having a lack of a sense of responsibility for their own actions can cause students to drop out as well. Students who don’t understand and connect with their role to be personally accountable for creating their own future tend to over indulge in social activities and have poor class attendance that  results in poor grades and even poorer self-esteem.

In addition to extra curricular activities such as band, sports, school clubs, boy scouts, girl scouts, etc., consider giving students tools and methods for defining and creating their own desired future. The result is a student with highly developed personal accountability and self management skills, two key success skills consistently found in highly successful people. Give a high school student the opportunity to develop and display these skills before they enter college.

We don’t need studies to tell us that the more failures a student experiences the more likely they will be impacted emotionally. While some experts on teen behavior are concerned about the narcissistic Millennial generation, the college dropout rate may suggest a larger segment of the Millennial generation will suffer from low self-esteem or may self-select out of pathways to personal success –  ultimately resulting in under-achievement and low personal satisfaction.

Career Coaching for Students for high school students prepares the student on multiple levels that lead to high resiliency, many smaller successes while in high school, greater self-confidence and greater engagement and ownership in preparing for their own future.

3. The Ability to Speed Up the Development Processstudent career counseling

There are many skeptics to the idea that high school students can actually make an informed decision about what career direction to go and what post-secondary education is best for them. Yet, many high schools are expecting the incoming 9th grader to choose an education track that basically sets them up for a vocational career path or professional career path (college). To address this issue around developmental stages, check out our article The Detrimental Dilemma for College Freshman: Go in Undeclared? Should I Double-Major? and decide for yourself.

Many so-called teen development experts believe teens are not able to develop the decision-making skills and be developmentally ready to choose a major and career before age 19 or 20 (sophomore/junior in college). If they are right, if you can’t speed up learning and development, then why is there a legitimate and growing executive coaching industry? Why is there a booming SAT/ACT prep tutoring industry? Student career coaching is designed to accelerate the development process – for students.

The Career Coaching for Students™ program is specifically designed for and highly effective in giving teens the development needed to make the leap into post-secondary possibilities.

4. The True Secret: Delay in Career Strategy Planningstudent career counseling is Sadly Pathetic

So, we know that effective career strategy planning can be and is provided effectively to high school students. That has been proven thousands of times with the Career Coaching for Students program based on testimonials from students and parents. We also recognize the financial and emotional costs/risks for students not receiving career coaching. But is there a real need to worry about this while the student is in high school? Most colleges’ academic advising speech to incoming freshmen and their parents includes the following statement: “It is ok to enter your freshmen year as an undeclared or general studies major.”  How can they say that if it isn’t true? Perhaps the better question is “how does a college, university or any post-secondary educational institution benefit from students entering without a plan?”

Perhaps the better question is “how does a college, university or any post-secondary educational institution benefit from students entering without a plan?”

Dan Johnston does college financial aid presentations and workshops at over 50 high schools each year as the Regional Director of Pennsylvania’s Higher Education Assistance Agency (PHEAA). One of his most frustrating examples of bad college advice is: “If you don’t know what major you want, go as an undeclared student. You can decide on your major after a few basic courses.”

Johnston says that, “For most students that is the worst advice possible. Granted, there will always be students whose best initial choice is undeclared, but they represent a very small percentage of students. The idea that a large number of students without a career plan can take a few basic courses, then suddenly ‘find’ themselves (to the tune of $20,000 to $50,000 per year), is sadly pathetic and needlessly expensive.”

We simply can’t say it better than that.

5. Student Career CounselingGaining a Competitive Advantage

Let’s say the first four reasons that we’ve covered above aren’t making an impact in your thinking. Let’s move off of “career coaching” and look at something that seems to be very popular – SAT/ACT prep tutoring courses. These programs are now being offered for free by Khan Academy. The goal at Khan Academy is to level the playing field. It is well documented that high income families, those who can afford a couple of thousand dollars for the SAT prep courses, are spending the money to “increase the odds” of their son or daughter receiving a higher test score that gives them an edge when applying to the more elite colleges and universities. You might call that “gaining a competitive advantage”.

If more students will be receiving SAT/ACT prep, that suggests a higher SAT score won’t be a competitive advantage much longer. Many see an SAT test taking skills course as a superficial prop that doesn’t have any long-term benefits for the student, especially if it fails to land the student in the top tier school. However, becoming self-aware and having greater self-esteem, knowing one’s strengths, understanding the connection between what motivates you and ideal career options, being confident about your ambitions and goals, feeling in control of your future, knowing the critical path for success, demonstrating key soft skills for success and knowing how to make big decisions is a real competitive advantage that elite colleges and universities look for in applying students.

So perhaps it comes down to whether Career Coaching for Students gives students a competitive advantage. A few think it does.

Carl Nielson is Chief Discovery Officer of Success Discoveries and Managing Principal of The Nielson Group, an organizational development consulting and executive coaching firm that provides executive development coaching, high-potential development, team development and assessments for hiring. As creator of the Career Coaching for Students program for high school students and Career and Success Skills Mastery for College Students and Recent Grads, Carl has helped thousands of students find a better way through a career exploration process that works.