Category Archives: Test Prep

Is Student Privacy in Jeopardy? What Parents and School Counselors Need to Know


Student Data has left the barn.Every year, parents of junior and senior high school students are inundated by marketing materials from hundreds of post-secondary public or private schools and for-profit trade schools – many you might never have heard of before. One of the common statements I hear is “How did my son or daughter’s name and address get out?” Welcome to the new age of big data.

Anya Kamenetz, NPR’s Lead Education Blogger, wrote a great article published on NPRed entitled, What Parents Need To Know About Big Data And Student Privacy.

In her article she explains the main law that governs data kept by public schools is based on the 1974 Family Educational Rights and Privacy Act, or FERPA. It gives parents and students, once they turn 18, three rights: to inspect their own records, to correct those records, and to give consent in writing before the release of those records to any third party.

Kamenetz writes, “Well, for the most part. There are two blanket exemptions. One covers the “what” (of student information) and the other the “who” (is authorized to see it).”

According to Sheila Kaplan, a privacy activist mentioned in Kamenetz article, “The big hole in FERPA is directory information”. She explains: FERPA allows schools to release a student’s “name, address, telephone number, date and place of birth, honors and awards, and dates of attendance” without first obtaining consent (although they are supposed to disclose the release and allow parents to opt out of directories).

The second hole got much, much wider in the past few years.

FERPA always allowed school officials to release records to other education officials without parental consent. In 2008, that right was expanded to contractors and volunteers, as long as they were under “direct control” of schools. This included for-profit cloud service providers.

Are Marketers Providing a Service or Simply Making Money?

One of the concerns that Kamenetz raises in her article is whether student data will be monetized. It already has – in a billion dollar way. Reidenberg’s study found that fewer than 7 percent of district contracts restricted the sale or marketing of student information by vendors. It did not, however, say how many of the cloud service providers are actually selling that info. And who are these vendors?

You don’t have to look any further than your local school board and junior high and high school counselors. They have likely signed “site licenses” with cloud based solution providers such as XAP (“XAP Corporation is the pioneer in electronic and Internet-based information management systems for college-bound students and the leader in online data”) or Naviance, a program of Hobsons. XAP’s privacy statement states that “We will not share your personal information with outside parties except when we have your permission or we are required by law to provide it.” As the saying goes, the devil is in the details. You are giving your permission and they are selling your information.

At the College Board, their privacy policy states “Our Student Search Service is a voluntary program that connects students with information about educational and financial aid opportunities from more than 1,200 colleges, universities, scholarship programs and educational organizations. According to their policy, here’s how it works:

  • Students may choose to participate in Student Search Service when registering for a College Board exam.
  • As part of taking a College Board exam, students are asked to fill out a Student Data Questionnaire (SDQ).
  • Participating, eligible organizations can then search for groups of students who may be a good fit for their communities and programs, but only among those students who opt to participate in Student Search Service.
  • The search criteria can include any attribute from the SDQ, except the following: disability, parental education, self-reported parental income, social security number, phone numbers and actual test scores.
  • The most searched items are expected high school graduation date, cumulative GPA and intended college major. A full list of SDQ questions is available in College Board test registration materials.

According to Kamenetz, often the issue is murkier than the outright sale of information. For many cloud services, like Google Apps, the entire business model is based on mining data for marketing. “A quarter of the services are free to the districts — the providers are monetizing it somehow,” Reidenberg says. Even the nonprofit Khan Academy allows third parties like Youtube to track students’ Web usage.

In practice, defining the commercial misuse of student data is tricky. A program such as Pearson’s enVisionMATH, a software-based tutoring platform, continuously analyzes millions of data points on student performance in order to improve its products and pitch more relevant products to school systems. That’s both an educational and a commercial use.

Alternatives do exist. For example, Success Discoveries, developers of Career Coaching for Students, recently released their Student Resource Central information repository for public access. Part of the criteria for an information site being listed in Student Resource Central is the ability to provide useful information without providing any personal information. Sites like College Board are included due to the ability to gain value from the information on their site without sharing your personal information. They also list sites like Kaarme, founded in 2006 by concerned parents to expand college opportunities for high school students. Their goal is to make college education and scholarship information accessible and affordable by connecting colleges, parents, counselors, and coaches in a safe networking environment, free of charge.

Now you know why you receive a mail box full of marketing material. Safe surfing.

Carl Nielson is Chief Discovery Officer of Success Discoveries and Managing Principal of The Nielson Group, an organizational development consulting firm serving Fortune 100 company clients. As creator and master trainer of the Career Coaching for Students program for high school students and Career and Success Skills Mastery for College Students and Recent Grads, Carl and his team of licensed facilitators across North America have helped thousands of students find a better way through a career exploration process that works. Self-directed assessment and career exploration coaching packages start at $399. Local public workshops, distance-coaching and in-school programs available. Call for more information at 972.346.2892.

11 Pieces of Career Advice That go 95% Ignored


Originally posted on July 21, 2013 by  Mark Babbitt, founder of YouTern, a site for student internships.

Take the AdviceNo matter how many times mentors say them, there are pieces of advice – golden nuggets of been-there-done-that wisdom – that no one (okay, almost no one) ever follows.

Not the clichés you see every day like “Become a morning person”. Or the false-positive, affirmation-ridden stuff like “Make someone happy… with a smile!” Nor are these the really bad bits of advice dispensed so often we accept them as fact, like “Follow Your Passion”.

These never-fail insights would make a significant impact on the lives and careers of many… if (sigh) anyone would actually follow the advice:

1.  Follow Up

As a society, we suck at following up. I have no idea why… laziness; fear of success; a failure to prioritize, perhaps. I just know that about 2% of those who take a business card, or say they will follow up – after a tweet, phone call, one-on-one meeting, networking function, etc. – actually do.

Want to stand out among all your competition – no matter what you hope to achieve? Follow up.

2.  Personalize Everything

Think those generic connection requests on LinkedIn and auto-DMs on Twitter will get you noticed in a positive way? Think that generic cover letter and resume will get you an interview? Think that email template you send to potential mentors will be the beginning of a valuable relationship?

Your thinking… is wrong. In today’s world, every communication you send must be personalized. Period.

3.  Make a To-Do List

“I don’t do to-do lists” is one of the biggest red flags in the professional world. No matter how you keep track – pen and paper, smartphone, laptop, iPad – a to-do list is a mandatory element of staying organized and being able to properly prioritize your next activity.

Don’t come by list-making naturally? Try the “CNN” method of listing tasks, which by default helps you prioritize: C = “Critical”. N = “Need to do”. N = “Nice to do”. Works, every time.

4.  Find a Mentor (Lots of Mentors!)

One of the key traits of crazy-successful young careerists comes down to one thing: the existence of professional mentors. Perhaps a stable of them, or a “Personal Board of Advisors”.

Not sure where to find mentors? LinkedIn Groups are a place to start. Or visit #InternPro chat and/or #jobhuntchat on Twitter, each Monday evening starting at 9pm and 10pm ET, respectively. Those chats are mentor goldmines… you just have to do some digging.

5.  Read, Read and Read Some More

Check out the autobiography of just about any major innovator in modern times… insatiable reading is near the top of everyone’s “never fails advice” list. Blogs, books, white papers, best practices, rants… it doesn’t matter what you read. Just read. And get your brain moving in a direction different than it might be used to going.

Don’t think you have time for a lot of reading? Next time you’re tempted to download a game to your smartphone, download a book or blog post by someone like Seth Godin or Ted Coine instead.

6.  Know that No Soft Skill is More Important than Hustle

I’m at the point now that if I hear one more person talking about establishing their personal brand – but never really see that person actually DO anything – I’m probably going to go ape sh*t.

Present all the soft skills you want. Create the most polished profiles possible. But if I can’t clearly see that you are a “do-er” and not just a “dream-er”… that you are not willing to bust your ass, old-school style… it is all just talk. And I am not interested.

7.  Present Yourself as a Problem Solver

In our current economy, every organization is trying to do more with less. There is just no room for automatons who simply “do their job”. Those companies seek innovative thinkers who provide solutions… or at least ideas that contribute to solutions. They want those who will generate impact.

How to do that? So simple:

  1. Identify a challenge.
  2. Think – or build a team to think – of a solution.
  3. Present the solution.
  4. Actively listen to the feedback.
  5. Improve the solution.

8.  Own “It”

It doesn’t matter what “it” is. It could be that challenge that needs a solution. Or maybe a big project that gives you a chance to shine. Perhaps it’s the garbage that needs taking out, or a bathroom that needs cleaning before a client comes to the office. Or, just maybe its a mistake you made. No matter what is thrown at you, or to you… own it.

How do you project this in-demand trait? Take on this mindset: “This is my job to do. I will do it to the best of my ability. Once done, I will ask for more responsibility.” Not a bad way to go through a career.

9.  Be a Stalker

Yep, a stalker. Just short of the restraining order… stalk. Stalk recruiters. Stalk potential mentors and influencers. Stalk potential business partners, collaborators and innovators. Yes, you’ll eventually run into someone who thinks you’ve crossed the line into creepy; that comes with the territory… (just know THAT is the time to back off).

Tom Bolt, recruiter extraordinaire, puts this best: “If anyone wants to get my attention as a recruiter, they will approach me on social media, email me, apply to my jobs online, call me… literally stalk me.”

10.  Be THE Expert (at least more knowledgeable and desiring to learn than the other candidates)

Here’s the aspect of career development that falls on deaf ears more than anything else…

Perhaps it is because many young careerists have been in academic-theory-hell for too long. Maybe it’s because we think being everything to everybody is the best way to get that job. Or maybe it is because we don’t yet have a narrow point of focus.

Whatever the reason, trust me on this: if you want to get noticed, become THE expert on whatever marketable subject works best for you. Candidates get passed over, all the time. Experts (real subject experts, not the self-promotional variety) get recruited, all the time.

11.  All Anyone Cares About: Results

My personal favorite, especially when someone says: “But I worked really hard on that!”

In the real world, it does not matter one little bit how much effort you put into a project. The only thing that matters is… results. How does your work measure up against milestones? Did you meet the goals of the project? Did you exceed expectations?

If not… the last thing you want to talk about to a boss, mentor or potential employer is how hard you worked… to achieve nothing.

success-really-looks-likeAs you build your career, be the 5% who will follow this worthy, career-changing advice. And don’t be afraid to pass it along to others. Just don’t be surprised when they don’t listen (but be incredibly grateful for those who do… that’s when the magic happens!)

Thanks to Mark Babbitt, CEO and Founder of Youtern for this post! Mark Babbitt is a serial mentor who has been quoted in the Wall Street Journal, Mashable, Forbes and Under30CEO.com regarding job search, career development, internships and higher education’s role in preparing emerging talent for the workforce. Contact Mark on Twitter!

If you know what you want to do for a career, and are wanting to find an internship, check out Youtern. If you aren’t sure about what career to pursue, check out Career Coaching for Students, a program for college students or high school students or recent grads. Developed by corporate talent management career coaching experts – not academic counselors.

I Want to Quit (My Career)


Talent Management MagazineThe July 2013 issue of Talent Management Magazine, a respected journal for human resources executives, highlighted some new statistics that reinforce what I’ve been trying to communicate to parents, high school administrators and college and university career centers for some time now – “what you are doing isn’t working!”

Here are excerpts from the article…you be the judge


First there was the Gallup survey that came out in early June 2013, which found the majority of American employees (70 percent) were either not engaged or actively disengaged with their work.

As if that wasn’t enough to raise red flags for employers who care about and are tracking employee engagement, a new Harris survey for the University of Phoenix in Arizona that was released July 8, 2013 showed that more than half of U.S. employees want to change not only their jobs, but their careers.

Apparently, only 14 percent of workers say they’re in their dream careers.

Some of you may not be surprised to learn this feeling is more pronounced among workers in their 20’s (80 percent), but it’s certainly not specific to this demographic alone: Sixty-four percent of those in their 30s want to change careers and 54 percent of those in their 40s reported the same.

Is this the classic “grass is greener on the other side” syndrome? Maybe. Or perhaps it’s the fact that the unstable economic environment coupled with debilitating student loan debt coerced many graduates to scrounge up any kind of employment they could secure just to have a steady cash inflow. Consider that nearly three-fourths of those surveyed (73 percent) said they didn’t end up with a job they had originally anticipated when they were younger.

And before you go on a rant about how flaky millennials are, you may be surprised to learn that those in the upper echelons of corporate America are among those who want to sign up for a different career. Nearly half (43 percent) of C-level executives said they were somewhat interested in switching careers, while 26 percent expressed a stronger desire to do so.

Offering lateral moves and defining a clear career path for employees might not be the silver bullet when it comes to engagement and retention problems, but it’s a start.


Employers can’t fix this. And then there are high schools and colleges continuing to do the same things they’ve been doing for the past 10+ years, only now the high schools have teacher productivity work flow tools in the cloud (Naviance, XAP, etc.) to help track high school student college readiness tasks.

This is a wake up call. Want to decrease student loan debt? Get smarter about planning career and educational strategies. You can delegate career exploration and career matching to an overworked high school counselor with outdated assessments or delay this work until college where students are going in undeclared, changing majors 3 or 4 times and taking 5 years to graduate at a cost of thousands of extra dollars. Or you can take a proactive approach and do something different.

Better Career Planning Better Lifehttp://www.careercoachingforstudents.net

Carl Nielson is Chief Discovery Officer of Success Discoveries and Managing Principal of The Nielson Group, an organizational development consulting firm that provides executive development coaching, team development and assessments for hiring. As creator of the Career Coaching for Students program for high school students and Career and Success Skills Mastery for College Students and Recent Grads, Carl has helped thousands of students find a better way through the career exploration process that works.  Assessment and coaching packages start at $349 – checkout the Summer 2013 special offer – 30-days coaching support with the Home Study student career coaching package.

Student Resource Central 10x more useful than ConnectEDU, Naviance, Kuder, Career Cruisin or XAP


The Career Coaching for Students™ program has so much to it. Independent career coaches, high school counselors and college career center counselors are finding the assessments and strategies creating significant breakthroughs. We call this disruptive technology.

This article focuses on one part of the program that other programs minimize. Student Resources Central™ offers students and parents access to the best resources on the web. From career research, choosing a major, choosing a school, financial aid, scholarship research, college admissions and application process to the latest in resume portfolios, this portal to the vast unlimited resources on the web has it all. The website sprinkles advice throughout. The organizational layout enables the user to go exactly where they need to within two clicks.        SRC Welcome Page

Below are screen shots of the main tabs. Each main tab has subtabs that offer carefully selected resources. Click on the screenshot to see a larger view to read the subtabs.

Criteria for a resource to be included in Student Resource Central:

Quality of information. Including the source, we don’t think it helps you to receive bad, biased, out-dated or partial information.

Agenda-free. The recommended resources are not operating a marketing data collection site that will use your personal information to market their sponsors.

Ease-of-use. There are plenty of web information pages. Just do a simple search on one topic and you’ll find millions of pages. Which are really worthy of your time? How much time will you have to spend shuffling through hundreds of pages before you get to the right pages of information? With SRC, you’ll quickly find your way through any webpage we direct you to.

Several great take-action recommendations

Several great take-action recommendations

 

Career Coaching for Students extensive library of worksheets, videos, and more

Career Coaching for Students extensive library of worksheets, videos, and more

The most extensive Career Research portal on the web - and easy to use

The most extensive Career Research portal on the web – and easy to use – including several extensive career video libraries.

Education Research that gives you what you need - like college freshman retention rates and graduation rates

Education Research that gives you what you need – like college freshman retention rates and graduation rates

Straight scoop, how to and information with integrity is what the Financial Aid and Scholarship resources are about. Most scholarship websites are nothing more than marketing websites. Not at SRC.

Straight scoop, how to and information with integrity is what the Financial Aid and Scholarship resources are about. Most scholarship websites are nothing more than marketing websites. Not at SRC.

Writing a resume and developing interview skills are just the beginning. So much for you to leverage including career advice videos.

Writing a resume and developing interview skills are just the beginning. So much for you to leverage including career advice videos.

Using social networking sites is key to career research, getting inside information about colleges and universities, finding internships and landing the first job out of college. The latest in using Portfolios is reviewed with a list of free cloud-based portfolio apps.

Using social networking sites is key to career research, getting inside information about colleges and universities, finding internships and landing the first job out of college. The latest in using Portfolios is reviewed with a list of free cloud-based portfolio apps.

If all of that isn’t enough, Student Resource Central is including the Life Skills for Students™ program too – for the one price.

The good news is that if you’ve purchased the Home Study Personal Edition of Career Coaching for Students or engage one of the licensed facilitators for a one-on-one service or workshop in your area, you receive Student Resource Central automatically. Purchasing the full package is the best way to go.

However, if you don’t want to buy the entire Career Coaching for Students program and receive the cool assessments and student binder, Student Resource Central is available, for a limited time, at a ridiculously cheap rate. The same rate applies for families or teachers wanting to use the resources for an entire class.

After comparing to other offerings, it becomes obvious that those other programs are trying to do the minimum while maximizing profits. Student Resource Central – well – is just simple, common sense that everyone can benefit from.

 

College Admissions Pet Peeves


Highlight from U.S. News & World Report’s Best Colleges 2013 guidebook: 10 college admissions officers share their pet peeves

Choosing a college that is best for youWhile the “best colleges to attend” isn’t the “best way” to choose a college, attending a highly ranked college over a local junior college will add dollars to your starting salary. But getting accepted is the first hurdle. Choosing a college only happens after you are accepted. Here are excerpts from the article based on college admissions decision-makers:

  • Be yourself: “I’ve been jaded by years of reading captivating pieces only to meet the student and realize that he or she could not possibly have used the vocabulary relayed in the writing,” reports Tom Delahunt of Drake University.  “Students should submit their strongest work, not someone else’s.”
  • Passions, not laundry lists: “I become leery about a candidate when I notice his or her list of extracurricular activities increase significantly during senior year,” reports Delahunt. “Instead of a laundry list of commitments, we admissions officers want to know which one (or two) of these activities is truly a passion.”
  • Avoid slang: “While there is a time and place for shortcuts, emoticons, and other symbols of contemporary communication, your application should reflect formal standards that would make your English teacher proud,” advises Bruce Latta of the U.S. Naval Academy.
  • Watch what you post: “Many of our applicants tag themselves in photos after they have visited our campus, so it’s not hard for us to see what profiles are open to the entire world,” Latta notes. “My best advice is to remember that if your grandmother wouldn’t be proud to see what you’re posting online, it probably shouldn’t be public.”
  • Know who we are: Too many students ask questions about what majors are offered and other information “that is plainly stated on our website.” says Suzi Nam of Swarthmore College. “We want you to display, through your application, that you have a meaningful understanding of our institution and how and why you see yourself as being a good match. This kind of authentic, thoughtful engagement with the admissions office is what all colleges value most.”

Excerpted from “What Not to Do When You Apply” in U.S.News & World Report’s Best Colleges 2013. Available at usnews.com/college13. Copyright © 2012 U.S.News & World Report, L.P. Used by permission of U.S.News & World Report, L.P. All rights reserved. U.S. News allows republication of this excerpt without specific written permission or payment of royalties, provided that the excerpt is republished in its entirety without any modifications and includes this notice. Please contact permissions@usnews.com with any questions.

Carl Nielson is an organizational development consultant, professional career and executive/leadership coach and creator of the nationally recognized program Career Coaching for Students™ . Career Coaching for Students is available as a district-wide high school program, college program and in group and on-one-one offerings through certified career coaches throughout the United States, Canada and other countries. Contact Carl Nielson at carl@successdiscoveries.com or call 972-346-2892 to discuss specific needs. Or visit us at http://www.careercoachingforstudents.net

Freshman Year: The Big Picture by guest blogger Jennifer Karan, Executive Director, SAT Program, College Board


Happy TeensAs a former English teacher and Dean of Students (9th and 10th grade), I know that there are few things as daunting, mysterious and exciting to a teenager than freshman year of high school. It’s a whole new world: the hallways are foreign and at larger schools, students sometimes feel as though they need a GPS to get from class to class; the upperclassmen seem so much older and are brimming with a glowing confidence; teacher expectations and homework may require substantial adjustment. And college seems like a distant point on the horizon.

Part of the trepidation may be what adults would understand as not being able to see the forest for the trees. However, when a student is able to see how the various academic courses, opportunities in arts and athletics and programs that develop other interests (the school paper, community service or a part-time job) that form the Big Picture, he or she is able to navigate this terrain successfully, with greater purpose and enjoyment.

high school students see the big picture and plan carrersAn excellent first step towards realizing this Big Picture is to encourage a student to make an appointment with a school counselor early on. Where access to a counselor is difficult, students can approach a trusted teacher of a favorite subject. If a student is willing to share information with this new advisor, he or she can help that student make sure he taking the right classes to graduate on time and taking the types of classes colleges are looking for. Students should discuss favorite subjects to learn about additional opportunities as well as to get the necessary help with the more intimidating courses before it’s too late. Students can even share hobbies as well as aspirations; a counselor or advisor can help find extracurricular activities to help develop these interests.

Big Future, sponsored by the College Board, is an incredibly useful tool in helping students of all ages contemplate and understand what it takes to get to the college – or major – of their dreams. Starting early can help high school freshmen plan an academic path and start to understand the financial aid process, including scholarships and merit aid. It also provides information on how to make high school count, things to discuss with a counselor, planning college visits and other avenues to success.

Becoming aware of all the available resources and understanding how the decisions made now will offer benefits later on is one way to start the planning process. Actively utilizing those resources and building a unique and representative academic and extracurricular profile puts students on track for the Big Picture: showing colleges who they really are.

Career Coaching for Students is the solutionCareer Coaching for Students™ offers high school students the opportunity to develop a clear picture of self and their future that lifts self-esteem, increases academic performance and helps the family avoid unnecessary costs of changing majors and extending college due to changes in direction. Student Resource Central, the most comprehensive resource portal for career exploration and educational strategy research includes Big Future by College Board among its recommended resources. Freshman spring semester is the ideal time to take part in the Career Coaching for Students program. For more information, visit the website at http://www.careercoachingforstudents.net.

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