Businessweek conducts a survey of college career centers each year. The way they wrote the article (see link), apparently college campus career services are not expected to assist students in choosing a career. So do you go to academic advising for help? Not really. They refer you over to the career center.
Excerpt from the Businessweek article:
One of the more perplexing things about business school career services is that student perceptions of how good a job their school is doing often bear no relation to the school’s real-world performance at placing students in high-paying jobs.
But wait, maybe there’s hope
Based on the survey data, students who took the Businessweek survey (summary article at http://www.businessweek.com/articles/2012-11-13/b-schools-with-career-services-that-rock-maybe) consider career services to be more than just placement and salaries.
In fact, the services include much more, from organizing career events on campus to connecting students with alumni who work in their targeted industries and providing help on job applications and résumés. Students who rate their school’s career services highly—notwithstanding mediocre success in the job market—are effectively giving them an “A” for effort. So if you’re looking for schools where you’ll get lots of help in your job search, consider those on our “best” list—you may not land your dream job, but it won’t be for lack of trying.
Many career centers offer career counseling. Just keep in mind the “counselor” you are working with may be a grad student who has never had a job outside of the college. Or the counselor’s skill set may be stronger around how to write an effective resume than how to understand your talents and identify careers that are ideally suited to your talent makeup. Even if you are aiming for a business school education, there are many career paths that your education will support that you are less or more suited for talent-wise.
So where does a student go for assistance in choosing a career?