Tag Archives: career and college readiness

Disparity Between Teachers’ Views and Student Performance


High School StudentsThere is a major disparity between high school teachers’ views of college readiness and student performance.

  • High school teachers estimate that 63% of their graduating seniors will be adequately prepared for college-level coursework without the need for remediation and that 51% will graduate from college (MetLife, 2011).
  • Data shows that only 25% of high school graduates who took the ACT test were ready for college-level work (ACT, 2012).
  • Ninety-three percent of middle school students report that their goal is to attend college. However, only 44% enroll in college, and only 26% graduate with a college diploma within six years of enrolling (Conley, 2012a; Conley, 2012b).
  • High school seniors who set the post-secondary goal of earning a four-year degree are 28% more likely to apply to college than students with no aspirations to attend college. Students who aspire to complete an advanced degree are 34% more likely to apply to college than those who do not (Gilkey, Seburn, & Conley, 2011).
  • There is a gap between students’ aspirations to attend college and their preparedness for college-level work. As a result, many students who enroll in college do not graduate with a degree.
    • From 1997 to 2010, the percentage of middle and high school students planning to attend college increased from 67% to 75% (MetLife, 2011).
    • During that same time, the percentage of Americans ages 25 to 29 who attained a bachelor’s degree increased only slightly from 28% to 32%. (Snyder & Dillow, 2011).
  • Nearly half of all high school seniors believe they lack the full spectrum of skills and abilities needed to secure non-entry-level jobs. One fourth of seniors surveyed reported they did not feel at all prepared for college-level work (San Francisco Youth Empowerment Fund, 2011).
  • Many new and underprepared college students must enroll in remedial coursework. Twenty percent of incoming freshmen at four-year institutions and 52% of those at two-year colleges need to enroll in some type of remedial coursework. African-American, Latino, and students from low-income families enroll at the highest percentages (Complete College America, 2012).
    • The estimated cost to states and students to provide remedial college courses to underprepared high school graduates is $3 billion annually (Complete College America, 2012).
    • In community colleges, less than 25% of students who required remedial coursework earned a degree or certificate within eight years of enrollment. Forty percent of students who did not require remediation completed their degree or certificate within eight years (Bailey, 2009).
  • However, completing a postsecondary degree has become more important than ever. Although 76% of young adults say that college has become harder to afford in the past five years and 73% believe that graduates have more student debt than they can manage, approximately 80% still believe that some type of postsecondary education or training is more important now than it was a generation ago (The Institute for College Access & Success, 2011).
  • Research predicts that within the next 10 years, 63% of all jobs in the United States will require some post-secondary education and that 90% of new jobs in growing industries with high wages will require some postsecondary education (Carnevale, Smith, & Strohl, 2010).

Root Cause – Student Apathy

In the “real world” of work, especially high volume/high value manufacturing, when a problem has been recognized, resources are assigned to identify the root cause and fix it – quickly and systemically. This doesn’t seem to apply in the academic world. Consider the College and Career Readiness Overview Page on the American Institute for Research’s National High School Center’s website. I became apathetic trying to read and understand their message.

Too Much of a Good Thing

The idea of “careers” is introduced to the students in elementary, middle and high school. Classroom time is allocated a few times each year to focus on becoming more aware of careers. Until the student develops a fixed  “personality”, exposure to the world of work and all the possibilities for a career is a good thing. At some point students begin to feel overwhelmed by the choices and the perception that the world of work is too complex and intimidating. Once the student’s personality (we call this “natural talent”) has been established (around the summer of incoming 9th grade), the student needs a valid, reliable and tangible approach to considering paths, careers and educational options.

Today, many high schools require each incoming 9th grader to choose a “path” that will trigger many curriculum decisions – that the student and parents of the student may not be fully aware of their implications – which may handicap the student later as they look at post-secondary education and career options.

So if the student didn’t fall into apathy as they entered 9th grade, there is a good chance they fall within the first two years.

Student EngagementFast-Forward to the Solution

Opportunity for Apathy #1 –  Students desperately need to feel in control of their own destiny. The sooner the better. If a student feels they are part of a “system”, a system that may or may not serve their best interests, they aren’t in control – the system is in control. Forcing the student to choose a “path” upon entering high school when the student isn’t prepared and has no process for decision making is where apathy is born.

Opportunity for Apathy #2 – Our youth are under constant pressure to compare themselves to others, in the classroom, on TV, in the neighborhood – and even with their siblings. Middle school graduation includes celebration of accomplishments in many ways. Teachers try hard to give every student an award or recognition of some kind. But the reality is that student self-esteem is tied strongly to academic performance. About 50% of students moving to high school feel inferior, inadequate and incompetent.

Eliminating Apathy – Now, imagine the student receives a sophisticated “talent assessment and career exploration” program in the summer prior to entering 9th grade – that has nothing to do with IQ or grades. And in that program, not one time did the career coach/instructors talk about the requirement for grades or academic performance for career matching.

Keep in mind, we are very aware that the more elite the college or university, the more important the need for grades and high SAT/ACT scores. And if you want to go to medical school, grades are everything…until they aren’t. Students with perfect grades and GMAT scores have been turned down from medical schools. We also see student college applications with higher grade point averages rejected by elite colleges and universities over student applications with lower grade point averages. Yet, none of these institutions are looking at the primary driver that correlates with success – a student’s talent. College Admissions teams do look at a students’ “well-roundedness” which is like shooting a shotgun at the side of a barn – you’re bound to knock some of the paint off.

As part of the program, the student was given the clarity about their position in the class ranking – everyone was starting at #1 in their class. And, as research is proving and employers are recognizing, GPA, grades or SAT/ACT scores do not correlate to success (yes, they are important but not the deciding factor).

So instead of administrators, teachers and parents harping on academic performance so the student qualifies to go to college (even though the student has no idea why they want to go to college), the program focuses on serious but interesting, tangible career matching exploration that results in one, two or possibly three career choices that create organic excitement in the student. And, as they learn about the career option, they also learn what education is required, which post-secondary schools and major course of study offer the best opportunity to achieve and succeed in that career and – here it comes – what it will take academically to get there.

And once they get excited about a career interest, the career exploration program introduces the student to scholarship and financial aid information (extensive resources) with one message – you can afford it.

Self-Direction and Will are Born Instead of Apathy

With the right career exploration program, the student is able to walk into 9th grade with excitement and tell the academic counselor what they want to get out of high school.

It’s Not Only Possible. It’s Happening July 18th and 25th

Any high school student, from incoming freshmen to senior, needs to attend this program. Tap on the link in the following heading:

National Student Career Exploration Extravaganza!

  • Webinar-based – Attend in the comfort of your home.
  • Students and their parents attend for one price
  • Includes
    • Student binder
    • Extensive talent assessments
    • Two 3-hour group webinar-based sessions
    • One 1-on-1 private tele-coaching session after the webinar program
    • Extensive research resources (for career, education, financial aid research, and much more)

Registration now open. Seating is limited.

Carl Nielson to Conduct National Webinar – Student Career Exploration Seminar – for student and parent


Better Career Planning Better LifeWe’re calling it an Extravaganza!

Two 3-hour webinars (time will go by very fast), one 1-on-1 personal tele-coaching session (for student and parents), student binder, over 70-page Talent Profile, and much more.

We’re putting everything a high school student needs for career exploration, choosing majors, choosing schools, choosing career options and strategic academic planning into this program. And we’re doing it in an engaging way for students.

No classroom. Participate from the most comfortable seat in your house. Webinar dates have been set: Part One – Sat. July 18, Part Two – Sat. July 25.
To learn more go to http://tinyurl.com/2015studentcareerwebinar

Life’s Reality Check for Students


success-really-looks-likeCharles Sykes lists eleven things you did not learn in school and directed these eleven rules at high school and college grads in the book “Dumbing Down our Kids” by educator Charles Sykes.

Rule 1: Life is not fair – get used to it!

Rule 2: The world doesn’t care about your self-esteem. The world will expect you to accomplish something BEFORE you feel good about yourself.

Rule 3: You will NOT make $60,000 a year right out of high school. You won’t be a vice-president with a car phone until you earn both.

Rule 4: If you think your teacher is tough, wait till you get a boss.

Rule 5: Flipping burgers is not beneath your dignity. Your Grandparents had a different word for burger flipping: they called it opportunity.

Rule 6: If you mess up, it’s not your parents’ fault, so don’t whine about your mistakes, learn from them.

Rule 7: Before you were born, your parents weren’t as boring as they are now. They got that way from paying your bills, cleaning your clothes and listening to you talk about how cool you thought you were. So before you save the rain forest from the parasites of your parent’s generation, try delousing the closet in your own room.

Rule 8: Your school may have done away with winners and losers, but life HAS NOT. In some schools, they have abolished failing grades and they’ll give you as MANY TIMES as you want to get the right answer. This doesn’t bear the slightest resemblance to ANYTHING in real life.

Rule 9: Life is not divided into semesters.. You don’t get summers off and very few employers are interested in helping you FIND YOURSELF. Do that on your own time.

Rule 10: Television is NOT real life. In real life people actually have to leave the coffee shop and go to jobs.

Rule 11: Be nice to nerds. Chances are you’ll end up working for one.

Before you choose a career, Choose to be a Linchpin


Linchpin by Seth GodinSeth Godin published a book in 2010 called Linchpin which quickly became popular. This article is dedicated to his teachings from the book – mostly quotes from the book. I encourage any high school student to buy the book and read it. If you are a parent of a student, read it. If you work in the home or outside the home, read it.

In the book, Godin positions work by first stating “The job is what you do when you are told what to do. The job is showing up at the factory, following instructions, meeting spec, and being managed. Someone can always do your job a little better or faster or cheaper than you can. The job might be difficult, it might require skill, but it’s a job.

On the other hand, your art is what you do when no one can tell you exactly how to do it. Your art is the act of taking personal responsibility, challenging the status quo of your own work, and influencing change in people and processes to achieve goals.

Godin shifts our perspective. He calls the process of doing your art ‘the work.’ It’s possible to have a job and do the work, too. In fact, that’s how you become a linchpin.  The job is not the work.”

Art isn’t only a painting. Art is anything that’s creative, passionate, and personal. And great art resonates with the viewer, not only with the creator.

What makes someone an artist? Godin states that he doesn’t think it has anything to do with a paintbrush. There are painters who follow the numbers, or paint billboards, or work in a small village in China, painting reproductions. These folks, while swell people, aren’t artists. On the other hand, Charlie Chaplin was an artist, beyond a doubt. So is Jonathan Ive, who designed the iPod. You can be an artist who works with oil paints or marble, sure. But there are artists who work with numbers, business models, and customer conversations. Art is about intent and communication, not substances.

An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo of their work. And an artist takes personal responsibility.

That’s why Bob Dylan is an artist, but an anonymous corporate hack who dreams up Pop 40 hits on the other side of the glass is merely a marketer. That’s why Tony Hsieh, founder of Zappos, is an artist, while a boiler room of telemarketers is simply a scam.

Tom Peters, corporate gadfly and writer, is an artist, even though his readers are businesspeople. He’s an artist because he takes a stand, he takes the work personally, and he doesn’t care if someone disagrees. His art is part of him, and he feels compelled to share it with you because it’s important, not because he expects you to pay him for it.

Art is a personal gift that changes the recipient. The medium doesn’t matter. The intent does.

Art is a personal act of courage, something one human does that creates change in another.

The secret to being wrong isn’t to avoid being wrong! The secret is being willing to be wrong. The secret is realizing that wrong isn’t fatal.

Here’s the truth you have to wrestle with: the reason that art (writing, engaging, leading, all of it) is valuable is precisely why I can’t tell you how to do it. If there were a map, there would be no art, because art is the act of navigating without a map.

The dimension of work that has a map isn’t where your art is applied. Your art is applied where the map stops.

Perhaps your challenge isn’t finding a better project or a better boss. Perhaps you need to get in touch with what it means to feel passionate. People with passion look for ways to make things happen.

If you are deliberately trying to create a future that feels safe, you will willfully ignore the future that is likely.

At the age of four, you were an artist. And at seven, you were a poet.

The lizard brain is hungry, scared, angry, and horny. The lizard brain only wants to eat and be safe. The lizard brain will fight (to the death) if it has to, but would rather run away. It likes a vendetta and has no trouble getting angry. The lizard brain cares what everyone else thinks, because status in the tribe is essential to its survival.

A squirrel runs around looking for nuts, hiding from foxes, listening for predators, and watching for other squirrels. The squirrel does this because that’s all it can do. All the squirrel has is a lizard brain.

The only correct answer to ‘Why did the chicken cross the road?’ is ‘Because it’s lizard brain told it to.’ Wild animals are wild because the only brain they posses is a lizard brain.

The lizard brain is not merely a concept. It’s real, and it’s living on the top of your spine, fighting for your survival. But, of course, survival and success are not the same thing.

The lizard brain is the reason you’re afraid, the reason you don’t do all the art you can, the reason you don’t ship when you can. The lizard brain is the source of the resistance.

Discomfort brings engagement and change. Discomfort means you’re doing something that others were unlikely to do, because they’re hiding out in the comfortable zone. When your uncomfortable actions lead to success, the organization rewards you and brings you back for more.

If you need to conceal your true nature to get in the door, understand that you’ll probably have to conceal your true nature to keep that job.

Transferring your passion to your job is far easier than finding a job that happens to match your passion.

…Treasure what it means to do a day’s work. It’s our one and only chance to do something productive today, and it’s certainly not available to someone merely because he is the high bidder.

A day’s work is your chance to do art, to create a gift, to do something that matters. As your work gets better and your art becomes more important, competition for your gifts will increase and you’ll discover that you can be choosier about whom you give them to.

The competitive advantages the marketplace demands is someone more human, connected, and mature. Someone with passion and energy, capable of seeing things as they are and negotiating multiple priorities as she makes useful decisions without angst. Flexible in the face of change, resilient in the face of confusion. All of these attributes are choices, not talents, and all of them are available to you.

The tragedy is that society (your school, your boss, your government, your family) keeps drumming the genius part out. The problem is that our culture has engaged in a Faustian bargain, in which we trade our genius and artistry for apparent stability.

The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.

As our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus.

You cannot create a piece of art merely for money. Doing it as part of commerce so denudes art of wonder that it ceases to be art.

…the greatest shortage in our society is an instinct to produce. To create solutions and hustle them out the door. To touch the humanity inside and connect to the humans in the marketplace.

Not only must you be an artist, must you be generous, and must you be able to see where you can help but you must also be aware. Aware of where your skills are welcomed.

When you set down the path to create art, whatever sort of art it is, understand that the path is neither short nor easy. That means you must determine if the route is worth the effort. If it’s not, dream bigger.

I think art is the ability to change people with your work, to see things as they are and then create stories, images, and interactions that change the marketplace.

The combination of passion and art is what makes someone a linchpin.

A brilliant author or businesswoman or senator or software engineer is brilliant only in tiny bursts. The rest of the time, they’re doing work that most any trained person could do.

If you can’t be remarkable, perhaps you should consider doing nothing until you can.

The reason you might choose to embrace the artist within you now is that this is the path to (cue the ironic music) security.


Carl Nielson is Chief Discovery Officer of Success Discoveries and Managing Principal of The Nielson Group, an organizational development consulting firm serving businesses ranging from Fortune 100 multi-national corporations to small family-owned businesses. As creator and master trainer of the Career Coaching for Students program for high school students and Career and Success Skills Mastery for College Students and Recent Grads, Carl and his team of licensed facilitators across North America have helped thousands of students find a better way through a career exploration process that really works. Professional-grade assessments and co-directed career exploration coaching packages start at $399. Local public workshops, distance-coaching and in-school programs available. Call for more information at 972.346.2892 or submit an inquiry here:

Is Student Privacy in Jeopardy? What Parents and School Counselors Need to Know


Student Data has left the barn.Every year, parents of junior and senior high school students are inundated by marketing materials from hundreds of post-secondary public or private schools and for-profit trade schools – many you might never have heard of before. One of the common statements I hear is “How did my son or daughter’s name and address get out?” Welcome to the new age of big data.

Anya Kamenetz, NPR’s Lead Education Blogger, wrote a great article published on NPRed entitled, What Parents Need To Know About Big Data And Student Privacy.

In her article she explains the main law that governs data kept by public schools is based on the 1974 Family Educational Rights and Privacy Act, or FERPA. It gives parents and students, once they turn 18, three rights: to inspect their own records, to correct those records, and to give consent in writing before the release of those records to any third party.

Kamenetz writes, “Well, for the most part. There are two blanket exemptions. One covers the “what” (of student information) and the other the “who” (is authorized to see it).”

According to Sheila Kaplan, a privacy activist mentioned in Kamenetz article, “The big hole in FERPA is directory information”. She explains: FERPA allows schools to release a student’s “name, address, telephone number, date and place of birth, honors and awards, and dates of attendance” without first obtaining consent (although they are supposed to disclose the release and allow parents to opt out of directories).

The second hole got much, much wider in the past few years.

FERPA always allowed school officials to release records to other education officials without parental consent. In 2008, that right was expanded to contractors and volunteers, as long as they were under “direct control” of schools. This included for-profit cloud service providers.

Are Marketers Providing a Service or Simply Making Money?

One of the concerns that Kamenetz raises in her article is whether student data will be monetized. It already has – in a billion dollar way. Reidenberg’s study found that fewer than 7 percent of district contracts restricted the sale or marketing of student information by vendors. It did not, however, say how many of the cloud service providers are actually selling that info. And who are these vendors?

You don’t have to look any further than your local school board and junior high and high school counselors. They have likely signed “site licenses” with cloud based solution providers such as XAP (“XAP Corporation is the pioneer in electronic and Internet-based information management systems for college-bound students and the leader in online data”) or Naviance, a program of Hobsons. XAP’s privacy statement states that “We will not share your personal information with outside parties except when we have your permission or we are required by law to provide it.” As the saying goes, the devil is in the details. You are giving your permission and they are selling your information.

At the College Board, their privacy policy states “Our Student Search Service is a voluntary program that connects students with information about educational and financial aid opportunities from more than 1,200 colleges, universities, scholarship programs and educational organizations. According to their policy, here’s how it works:

  • Students may choose to participate in Student Search Service when registering for a College Board exam.
  • As part of taking a College Board exam, students are asked to fill out a Student Data Questionnaire (SDQ).
  • Participating, eligible organizations can then search for groups of students who may be a good fit for their communities and programs, but only among those students who opt to participate in Student Search Service.
  • The search criteria can include any attribute from the SDQ, except the following: disability, parental education, self-reported parental income, social security number, phone numbers and actual test scores.
  • The most searched items are expected high school graduation date, cumulative GPA and intended college major. A full list of SDQ questions is available in College Board test registration materials.

According to Kamenetz, often the issue is murkier than the outright sale of information. For many cloud services, like Google Apps, the entire business model is based on mining data for marketing. “A quarter of the services are free to the districts — the providers are monetizing it somehow,” Reidenberg says. Even the nonprofit Khan Academy allows third parties like Youtube to track students’ Web usage.

In practice, defining the commercial misuse of student data is tricky. A program such as Pearson’s enVisionMATH, a software-based tutoring platform, continuously analyzes millions of data points on student performance in order to improve its products and pitch more relevant products to school systems. That’s both an educational and a commercial use.

Alternatives do exist. For example, Success Discoveries, developers of Career Coaching for Students, recently released their Student Resource Central information repository for public access. Part of the criteria for an information site being listed in Student Resource Central is the ability to provide useful information without providing any personal information. Sites like College Board are included due to the ability to gain value from the information on their site without sharing your personal information. They also list sites like Kaarme, founded in 2006 by concerned parents to expand college opportunities for high school students. Their goal is to make college education and scholarship information accessible and affordable by connecting colleges, parents, counselors, and coaches in a safe networking environment, free of charge.

Now you know why you receive a mail box full of marketing material. Safe surfing.

Carl Nielson is Chief Discovery Officer of Success Discoveries and Managing Principal of The Nielson Group, an organizational development consulting firm serving Fortune 100 company clients. As creator and master trainer of the Career Coaching for Students program for high school students and Career and Success Skills Mastery for College Students and Recent Grads, Carl and his team of licensed facilitators across North America have helped thousands of students find a better way through a career exploration process that works. Self-directed assessment and career exploration coaching packages start at $399. Local public workshops, distance-coaching and in-school programs available. Call for more information at 972.346.2892.

7 Things Any High School Student Needs to Effectively Compete


There is a great deal of advice when it comes to students preparing to compete in the global economy. Showcasing your abilities properly has now become more complex – and more critical. For example, a resume is a strategic tool designed to give you the edge over other applicants (for summer jobs, internships, and eventually that first job after school). When you use a Google search for resume writing, you receive 12.7 million hits. For most students, thinking about writing a strong resume is a “just-in-time” exercise. For many seniors in high school, that [strong resume] train has already left the station.But regardless of where the student is in their journey, it is never too late to start.

A resume reflects what has been. Students that have a desire to be competitive a few years from now need to be thinking about how they want their resume to look starting in their freshman year of high school. A resume matters when applying to colleges, especially the more academically elite colleges. A resume matters when you try for the internship that 500 other students are going for and there is only one position available. A resume matters when you are about to graduate from college and are trying to get interviews with the better employers. But the strength of the content of that resume starts with the beginning of secondary education – or earlier.

It only makes sense that the better employers are looking for the better students. GPA is only one measure and it may not be the main one.

News bulletin: Your grades aren’t the beginning and end to creating opportunities.
When writing resumes, a strong GPA is a great attention grabber but it is only a beginning. According to Heather R. Huhman, a Glassdoor career and workplace expert, experienced hiring manager, and founder & president of Come Recommended, a content marketing and digital PR consultancy for job search and human resources technologies, many of today’s job seekers tend to forget to include the things they’re passionate about or experiences they’ve gained outside of their academic accomplishments.

For many students, thinking beyond next weekend can be challenging. The reality is many students find themselves scrambling about their second year of college because they don’t have many things to list on their resume. Getting through school is the minimum you are expected to do. It is all the other things you do – or don’t do – that will determine your competitiveness – and the quality of your future opportunities.

So you have a 4.0 and you are in the top 5% of your high school graduating class ranking. With nothing else to add, you will likely not have as many options when it comes to college application acceptances, internships and ultimately those “first job” offers upon graduation from college. A strong GPA is valuable but it isn’t any where nearly as valuable as a high GPA and several extracurricular achievements.

Freshman in high school have the best opportunity for setting the stage for having a “totally awesome” resume that will pay big dividends to stakeholders of “You Inc.”. And by the way, you (the student) are the majority stockholder in You, Inc.

So here are 7 things you can do in high school (besides getting good grades and participating in extracurricular school programs – which you need to do as well):

1. Build a professional website, blog or online portfolio.

Online PortfoliosOne of the things that seems to impress employers when they research candidates is whether the individual has a professional website or blog. In the online information portal called Student Resource Central, an entire category is dedicated to Social Media and Online Portfolios. The top 14 online tools are listed –  some you might be aware of, and some so cool you must use them.

If you’ve created a professional website to showcase your knowledge, passions, expertise and accomplishments, you should definitely include a link to your website or portfolio in your future resume. Starting in high school and adding to it each year will set you apart from the competition.

2. Social media accounts.

Facebook Find Us LogoYour social media presence is another important element. When using social media, be mindful of what you showcase. Ideally, keep your social media clean of controversial language, political views and immature content. Start thinking like a professional. Assume anyone considering you for college admission, internships or job opportunities will find your content.

3. Entrepreneurial Freelance projects.

Employers value entrepreneurial experiences. Use any freelance opportunities to help you shine. One high school student turned a photography hobby into a revenue producing part time job. According to a survey of Generation Y workers (those ages 18-29), the third-most common college major for that group is “entrepreneurial studies,” and there are now 2,364 post-secondary institutions offering entrepreneurship and small business programs. Even if these students don’t become an entrepreneur, chances are they may go on to get a job with a young, venture-backed company or work for an established corporation that places high value (higher starting salaries) for entrepreneurial behaviors.

Showcase your freelance experience in your resume. Keep track of your accomplishments and people/organizations you’ve worked with.

4. Awards or special recognition.

BSA Eagle Scout BadgeGirl Scouts Gold AwardHave you received special recognition for being an outstanding contributor? You are in control of this more than you may think. Look for intentional ways to be recognized through your volunteer work, such as tutoring younger students, or through structured programs such as achieving the rank of Eagle scout in the Boy Scouts of America or the Gold Award in the Girl Scouts or by acts of service in your church or community. Plan to graduate with honors in high school and college. You will want to include these accomplishments and awards in your resume.

5. Certifications.

Project Management CertificationJob seekers who have certifications in a specific tool or skill or knowledge area can definitely benefit from including those items in their resume. Very few students see this one. A friend of mine helped his daughter study for and pass several certification exams, normally designed for professionals, before she entered college. Many certifications require some kind of experience or completion of a related project as evidence of applicable knowledge. You don’t have to be employed in a traditional job to meet these requirements. Search out the opportunity or ask those adults in your network for support. An industry-specific or career-specific certification will definitely help you stand out.

6. Side projects.

Girl Scouts project for Gold AwardSimilar to freelance work, side projects are a type of structured work that has timelines and outcomes. But they may not be tied to revenue. Volunteer work or helping your parents in the family business can be very powerful. For Eagle Scouts or Gold Award recipients, a project is required to receive the award. Be sure to include these projects, not just the award. Look for ways to claim significant accomplishments in your personal life and definitely include them on your resume.

7. Volunteer work.

student volunteersLook for opportunities to volunteer. Through school, many clubs or honors programs require volunteer work. Try volunteering every Saturday at a local food bank for the summer Are you into a particular sport? See if you can be an assistant coach on a youth recreation league (and get certified to be a youth coach while you’re at it). Look for unpaid internships too.  Volunteer experiences such as these can help you make a very strong impression on admission counselors or employers. Volunteer work also shows employers you have leadership and project management skills.

Carl Nielson is Chief Discovery Officer of Success Discoveries and Managing Principal of The Nielson Group, an organizational development consulting firm serving Fortune 100 company clients. As creator and master trainer of the Career Coaching for Students program for high school students and Career and Success Skills Mastery for College Students and Recent Grads, Carl and his team of licensed facilitators across North America have helped thousands of students find a better way through a career exploration process that works.  Self-directed assessment and career exploration coaching packages start at $399. Local public workshops, distance-coaching and in-school programs available. Call for more information at 972.346.2892.

What is the ROI Value for Career Coaching in High Schools?


Supply vs Demand for Student Career Coaching?A posting on LinkedIn’s Life Coaching Teens and Young Adults asked for advice on pricing coaching services to schools. That started my brain thinking about the pricing formula I typically use for in-school, school-partnership, public workshop and private one-on-one programs using the Career Coaching for Students program.

Pricing – and value/ROI – for high school career counseling and coaching is very interesting and important. I certainly don’t have a definitive answer for other coaches but I’d like to share a few discussion thoughts, one formula for pricing and compare that to the per-student cost to deliver a one-semester course.

Note: All examples in this article use “typical” data but a specific proposal always gives consideration to the client’s needs and how the program being delivered is customized to meet that need.

Pricing vs Value/ROI vs Demand

In my corporate work, I have a minimum day rate of $3,500 as a starting point. That fee is neither high nor low, more likely it is about in the average for a consultant/coach to deliver a day’s worth of work in a corporate setting and includes costs such as assessments, books and other supporting materials. If the number of people participating is larger than 15 the fee goes up based on value and expenses on a per-person basis.

Deal-Demand-and-Supply-ForcesFor example, I am about to kick off a high-potential coaching program for 15 employees of a large multinational corporate business unit that includes an opening 2-day program, four months of one-on-on coaching and a closing 2-day program for a fee of $55k+. What does this have to do with schools/colleges? I think I have a lot to offer to schools. I would love to be full-time in that venue. Unfortunately, corporate clients tend to value my services greater. The irony is that if an education institution went all-in with say a thousand students in my Career Coaching for Students program over a 4 year contract, the math would work out ok for me (not great but doable). Most school administrators and college career centers think on a much smaller scale – especially when it comes to outsourcing a service they want to deliver with in-house teaching staff. From my information, the in-house staff model is failing – resulting in a great deal of wasted $$ and low-to-no benefits for the school or the student.

College-Students-Following-The-Career-Path-SheetsAt the college level, student participation in a college’s career exploration coaching service within the career center is less than one percent of the college’s student population according to several articles and social media postings by Career Center Directors. One thing we know is that students will recommend or not recommend to their friends based on a program’s value – regardless of if it is free or fee-based. If a program isn’t growing and the value isn’t driving demand, it is likely not being recommended by students to students. Having less than one percent participating in a service tells me students are “not” recommending the offered program to their friends. With a low participation rate, college presidents decide to fund other programs. But the need for credible career coaching remains a “big” need as evidenced by the “average” number of changes in majors per student in college and the average number of semesters to graduate with an undergraduate degree.

For those of us in the coaching profession, there is great economic diversity. Some professional coaches are the primary bread winner in the family. Others provide coaching services as a secondary and discretionary family income. If you fall in that latter category of “discretionary income” coaching, you might look at volunteering. If you don’t need income to live on and are in a position to do volunteer work, volunteering is a great and noble thing to do. Many high schools and colleges may consider you but you may also find trying to volunteer to be as frustrating as pricing for your services. I see too often those in the coaching profession who have the spouse’s income providing for the primary financial needs of the family. The need to price professionally isn’t as great and consequently, there is a low-ball pricing mentality. My opinion is that our passion for coaching (serving the needs of others) shouldn’t dictate our pricing strategy. I suggest you try to identify what the benefits will be for the client and price based on value – not based on a minimum income requirement.

A Pricing Formula for In-School Offering

The following is a general formula that I use for nonprofit/education institutional pricing proposals. My belief is that I either choose to volunteer or I choose to propose a professional solution that adds real value and price the proposal accordingly.

Sample educational institution pricing formula for Coaches:

  1. Calculate a desired hourly rate. What annual amount of income from coaching are you wanting? In other words, how do you value yourself in this profession on an annualized basis? Example: Let’s say you have a goal of $50,000 per year from coaching. And you think, “if I reach my ‘goal’ of 30 hours per week (pretty much full time), I will be pleased”. That equates to $50,000/2080 hours = $24.00 per hour (nothing for vacation, insurance, home office expenses).
  2. Double the hourly rate. This covers your personal expenses, taxes – any general costs of doing business and time for marketing to this client = FINAL HOURLY RATE.
  3. Determine all program delivery expenses (student materials, reproduction costs, etc.). Calculate down to the per student cost.
  4. Calculate the Total Program Delivery Rate. How many hours for delivery + how many hours for prep = Total Hours. Take Final Hourly Rate x Total Hours = Total Program Delivery Rate
  5. Calculate Total Raw Cost. Multiply # of student participants x per student cost =  Total Raw Cost
  6. Calculate Total Cost. Multiply Total Raw Cost x 1.25 = Total Cost
  7. Calculate Proposal Amount. For Small one-class proposal: Add Total Program Delivery Rate + Total Cost for a Proposal Amount.
    For a Large, multi-class calculation: [Total Program Delivery Rate x # of classes of 25 students] + Total Cost = Proposal Amount

Program Benefits and Goals:

For fun, let’s test this with a program called Career Coaching for Students delivered in a high school class room setting for one semester (http://www.careercoachingforstudents.net):

Better Career Planning Better LifeThe expected benefits need to be articulated and assigned measures that we can refer to later. Here is a short list of expectations for the Career Coaching for Students program:

  • Higher overall student academic engagement
  • Lower drop out rate
  • Greater percent of students with a plan for post-secondary education
  • Higher average class GPA at graduation
  • Higher SAT/ACT test scores.
  • Less higher education costs for students and parents (due to less changing majors and graduating on time from post-secondary education).

Applying the Pricing Formula – A Simple Example for the Coach

  1. Annualized net personal income goal: $50,000 = $24 per hour
  2. 2 x $24/hour = $48 hourly rate
  3. Program Delivery Expenses per student (binders, assessments, online student resource center):
    $129 for 50 students
    $99 for 350 students (we can lower costs dramatically when we have higher quantities, plus customize the binder with the school’s name and mascot)
  4. Program design.
    One class time per week for a semester for a class of 25 students.
    15 weeks per semester = 15 delivery hours for 25 students = .6 hours per student PLUS prep hours of 10 hours (rounds up to 1.0 hour per student)
  5. Total Program Delivery Rate
    $48 x # of hours (25 students = 25 hours in this example) = $48 x 25 = $1,200 Total Program Delivery Rate
  6. For a smaller program of 50 students: 25 students x $129 = $3,225
    For a larger program of 350 students: 350 x $99 = $34,650
    =Total Raw Cost
  7. Total Cost
    For smaller program: $3,225 x 1.25 = $4,031 one class of 25 students
    For larger program: $34,650 x 1.25 = $43,312 for 14 classes of 25 students
  8. Proposal Amount
    For one semester, one class of 25 students: $1,200 + $4,031 = $6,231
    For one semester, larger program of 350 students, 14 classes:
    $34,650 + 43,312 = $77,962

Analyze for Cost/Value Proposition:

Career Coaching for Students offered in-school:
Small one-class program cost per student: $249
Large program, multi-class cost per student: $223

To compare, as a publicly offered program to families, we average around $500 per student in a group workshop setting of 10 – 15 students for a 12 – 15 hour program. One-on-one for the CCfS program (about 12 – 15 hours) is $750+ per student (higher on the East and West coasts).

vs the Cost for One Teacher-Delivered Course in High School

What is the cost per student for any high school course? To be more exacting you could do the following calculation:

Teacher hourly salary rate x [# of hours for class + # of prep/support hours]

or  use a simpler calculation:

Teacher annual salary ($57,000) divided by # of classes taught over two semesters (14) divided by average # of students in the class (25)
References
http://money.usnews.com/careers/best-jobs/high-school-teacher/salary
http://new.every1graduates.org/wp-content/uploads/2012/03/OVAE_Cost_of_SLCs_Final_Balfanz.pdf

Teacher-Delivered Cost per Student

Teacher = ($57,000 / 14)/25 = $162 per student per class.
Of course adding school payroll burden for benefits and retirement of approximately 30% = $162 x 1.30 = $211 per student as a minimum. Double that to cover physical buildings and staff overhead which brings the teacher-delivered cost per student per course up to a more realistic $422 per student per course.

Your Pricing

Based on teacher-delivered pricing, you have room to price your offering in a way that is a win-win for you and the school. Keep in mind you are being given the facilities within the school and you are benefiting from the administrative overhead and lower overall marketing costs so it is not realistic to set a price of $422 per student for your offering. The price you want to stay closer to is the $211 per student for  a work agreement of 15+ students on one or two scheduled days per week.

Doing single student counseling/coaching with a school district? You need a contract based on multiple students in a semester that you will be providing one-on-one services to. That might be an estimate but at least you see what kind of interest, if not commitment, the school district has in using you.

Carl Nielson is Chief Discovery Officer of Success Discoveries and Managing Principal of The Nielson Group, an organizational development consulting firm serving Fortune 100 company clients. As creator and master trainer of the Career Coaching for Students program for high school students and Career and Success Skills Mastery for College Students and Recent Grads, Carl and his team of licensed facilitators across North America have helped thousands of students find a better way through a career exploration process that works.  Self-directed assessment and career exploration coaching packages start at $399. Local public workshops, distance-coaching and in-school programs available. Call for more information at 972.346.2892.