Category Archives: Choose a college

Disparity Between Teachers’ Views and Student Performance


High School StudentsThere is a major disparity between high school teachers’ views of college readiness and student performance.

  • High school teachers estimate that 63% of their graduating seniors will be adequately prepared for college-level coursework without the need for remediation and that 51% will graduate from college (MetLife, 2011).
  • Data shows that only 25% of high school graduates who took the ACT test were ready for college-level work (ACT, 2012).
  • Ninety-three percent of middle school students report that their goal is to attend college. However, only 44% enroll in college, and only 26% graduate with a college diploma within six years of enrolling (Conley, 2012a; Conley, 2012b).
  • High school seniors who set the post-secondary goal of earning a four-year degree are 28% more likely to apply to college than students with no aspirations to attend college. Students who aspire to complete an advanced degree are 34% more likely to apply to college than those who do not (Gilkey, Seburn, & Conley, 2011).
  • There is a gap between students’ aspirations to attend college and their preparedness for college-level work. As a result, many students who enroll in college do not graduate with a degree.
    • From 1997 to 2010, the percentage of middle and high school students planning to attend college increased from 67% to 75% (MetLife, 2011).
    • During that same time, the percentage of Americans ages 25 to 29 who attained a bachelor’s degree increased only slightly from 28% to 32%. (Snyder & Dillow, 2011).
  • Nearly half of all high school seniors believe they lack the full spectrum of skills and abilities needed to secure non-entry-level jobs. One fourth of seniors surveyed reported they did not feel at all prepared for college-level work (San Francisco Youth Empowerment Fund, 2011).
  • Many new and underprepared college students must enroll in remedial coursework. Twenty percent of incoming freshmen at four-year institutions and 52% of those at two-year colleges need to enroll in some type of remedial coursework. African-American, Latino, and students from low-income families enroll at the highest percentages (Complete College America, 2012).
    • The estimated cost to states and students to provide remedial college courses to underprepared high school graduates is $3 billion annually (Complete College America, 2012).
    • In community colleges, less than 25% of students who required remedial coursework earned a degree or certificate within eight years of enrollment. Forty percent of students who did not require remediation completed their degree or certificate within eight years (Bailey, 2009).
  • However, completing a postsecondary degree has become more important than ever. Although 76% of young adults say that college has become harder to afford in the past five years and 73% believe that graduates have more student debt than they can manage, approximately 80% still believe that some type of postsecondary education or training is more important now than it was a generation ago (The Institute for College Access & Success, 2011).
  • Research predicts that within the next 10 years, 63% of all jobs in the United States will require some post-secondary education and that 90% of new jobs in growing industries with high wages will require some postsecondary education (Carnevale, Smith, & Strohl, 2010).

Root Cause – Student Apathy

In the “real world” of work, especially high volume/high value manufacturing, when a problem has been recognized, resources are assigned to identify the root cause and fix it – quickly and systemically. This doesn’t seem to apply in the academic world. Consider the College and Career Readiness Overview Page on the American Institute for Research’s National High School Center’s website. I became apathetic trying to read and understand their message.

Too Much of a Good Thing

The idea of “careers” is introduced to the students in elementary, middle and high school. Classroom time is allocated a few times each year to focus on becoming more aware of careers. Until the student develops a fixed  “personality”, exposure to the world of work and all the possibilities for a career is a good thing. At some point students begin to feel overwhelmed by the choices and the perception that the world of work is too complex and intimidating. Once the student’s personality (we call this “natural talent”) has been established (around the summer of incoming 9th grade), the student needs a valid, reliable and tangible approach to considering paths, careers and educational options.

Today, many high schools require each incoming 9th grader to choose a “path” that will trigger many curriculum decisions – that the student and parents of the student may not be fully aware of their implications – which may handicap the student later as they look at post-secondary education and career options.

So if the student didn’t fall into apathy as they entered 9th grade, there is a good chance they fall within the first two years.

Student EngagementFast-Forward to the Solution

Opportunity for Apathy #1 –  Students desperately need to feel in control of their own destiny. The sooner the better. If a student feels they are part of a “system”, a system that may or may not serve their best interests, they aren’t in control – the system is in control. Forcing the student to choose a “path” upon entering high school when the student isn’t prepared and has no process for decision making is where apathy is born.

Opportunity for Apathy #2 – Our youth are under constant pressure to compare themselves to others, in the classroom, on TV, in the neighborhood – and even with their siblings. Middle school graduation includes celebration of accomplishments in many ways. Teachers try hard to give every student an award or recognition of some kind. But the reality is that student self-esteem is tied strongly to academic performance. About 50% of students moving to high school feel inferior, inadequate and incompetent.

Eliminating Apathy – Now, imagine the student receives a sophisticated “talent assessment and career exploration” program in the summer prior to entering 9th grade – that has nothing to do with IQ or grades. And in that program, not one time did the career coach/instructors talk about the requirement for grades or academic performance for career matching.

Keep in mind, we are very aware that the more elite the college or university, the more important the need for grades and high SAT/ACT scores. And if you want to go to medical school, grades are everything…until they aren’t. Students with perfect grades and GMAT scores have been turned down from medical schools. We also see student college applications with higher grade point averages rejected by elite colleges and universities over student applications with lower grade point averages. Yet, none of these institutions are looking at the primary driver that correlates with success – a student’s talent. College Admissions teams do look at a students’ “well-roundedness” which is like shooting a shotgun at the side of a barn – you’re bound to knock some of the paint off.

As part of the program, the student was given the clarity about their position in the class ranking – everyone was starting at #1 in their class. And, as research is proving and employers are recognizing, GPA, grades or SAT/ACT scores do not correlate to success (yes, they are important but not the deciding factor).

So instead of administrators, teachers and parents harping on academic performance so the student qualifies to go to college (even though the student has no idea why they want to go to college), the program focuses on serious but interesting, tangible career matching exploration that results in one, two or possibly three career choices that create organic excitement in the student. And, as they learn about the career option, they also learn what education is required, which post-secondary schools and major course of study offer the best opportunity to achieve and succeed in that career and – here it comes – what it will take academically to get there.

And once they get excited about a career interest, the career exploration program introduces the student to scholarship and financial aid information (extensive resources) with one message – you can afford it.

Self-Direction and Will are Born Instead of Apathy

With the right career exploration program, the student is able to walk into 9th grade with excitement and tell the academic counselor what they want to get out of high school.

It’s Not Only Possible. It’s Happening July 18th and 25th

Any high school student, from incoming freshmen to senior, needs to attend this program. Tap on the link in the following heading:

National Student Career Exploration Extravaganza!

  • Webinar-based – Attend in the comfort of your home.
  • Students and their parents attend for one price
  • Includes
    • Student binder
    • Extensive talent assessments
    • Two 3-hour group webinar-based sessions
    • One 1-on-1 private tele-coaching session after the webinar program
    • Extensive research resources (for career, education, financial aid research, and much more)

Registration now open. Seating is limited.

Is Student Privacy in Jeopardy? What Parents and School Counselors Need to Know


Student Data has left the barn.Every year, parents of junior and senior high school students are inundated by marketing materials from hundreds of post-secondary public or private schools and for-profit trade schools – many you might never have heard of before. One of the common statements I hear is “How did my son or daughter’s name and address get out?” Welcome to the new age of big data.

Anya Kamenetz, NPR’s Lead Education Blogger, wrote a great article published on NPRed entitled, What Parents Need To Know About Big Data And Student Privacy.

In her article she explains the main law that governs data kept by public schools is based on the 1974 Family Educational Rights and Privacy Act, or FERPA. It gives parents and students, once they turn 18, three rights: to inspect their own records, to correct those records, and to give consent in writing before the release of those records to any third party.

Kamenetz writes, “Well, for the most part. There are two blanket exemptions. One covers the “what” (of student information) and the other the “who” (is authorized to see it).”

According to Sheila Kaplan, a privacy activist mentioned in Kamenetz article, “The big hole in FERPA is directory information”. She explains: FERPA allows schools to release a student’s “name, address, telephone number, date and place of birth, honors and awards, and dates of attendance” without first obtaining consent (although they are supposed to disclose the release and allow parents to opt out of directories).

The second hole got much, much wider in the past few years.

FERPA always allowed school officials to release records to other education officials without parental consent. In 2008, that right was expanded to contractors and volunteers, as long as they were under “direct control” of schools. This included for-profit cloud service providers.

Are Marketers Providing a Service or Simply Making Money?

One of the concerns that Kamenetz raises in her article is whether student data will be monetized. It already has – in a billion dollar way. Reidenberg’s study found that fewer than 7 percent of district contracts restricted the sale or marketing of student information by vendors. It did not, however, say how many of the cloud service providers are actually selling that info. And who are these vendors?

You don’t have to look any further than your local school board and junior high and high school counselors. They have likely signed “site licenses” with cloud based solution providers such as XAP (“XAP Corporation is the pioneer in electronic and Internet-based information management systems for college-bound students and the leader in online data”) or Naviance, a program of Hobsons. XAP’s privacy statement states that “We will not share your personal information with outside parties except when we have your permission or we are required by law to provide it.” As the saying goes, the devil is in the details. You are giving your permission and they are selling your information.

At the College Board, their privacy policy states “Our Student Search Service is a voluntary program that connects students with information about educational and financial aid opportunities from more than 1,200 colleges, universities, scholarship programs and educational organizations. According to their policy, here’s how it works:

  • Students may choose to participate in Student Search Service when registering for a College Board exam.
  • As part of taking a College Board exam, students are asked to fill out a Student Data Questionnaire (SDQ).
  • Participating, eligible organizations can then search for groups of students who may be a good fit for their communities and programs, but only among those students who opt to participate in Student Search Service.
  • The search criteria can include any attribute from the SDQ, except the following: disability, parental education, self-reported parental income, social security number, phone numbers and actual test scores.
  • The most searched items are expected high school graduation date, cumulative GPA and intended college major. A full list of SDQ questions is available in College Board test registration materials.

According to Kamenetz, often the issue is murkier than the outright sale of information. For many cloud services, like Google Apps, the entire business model is based on mining data for marketing. “A quarter of the services are free to the districts — the providers are monetizing it somehow,” Reidenberg says. Even the nonprofit Khan Academy allows third parties like Youtube to track students’ Web usage.

In practice, defining the commercial misuse of student data is tricky. A program such as Pearson’s enVisionMATH, a software-based tutoring platform, continuously analyzes millions of data points on student performance in order to improve its products and pitch more relevant products to school systems. That’s both an educational and a commercial use.

Alternatives do exist. For example, Success Discoveries, developers of Career Coaching for Students, recently released their Student Resource Central information repository for public access. Part of the criteria for an information site being listed in Student Resource Central is the ability to provide useful information without providing any personal information. Sites like College Board are included due to the ability to gain value from the information on their site without sharing your personal information. They also list sites like Kaarme, founded in 2006 by concerned parents to expand college opportunities for high school students. Their goal is to make college education and scholarship information accessible and affordable by connecting colleges, parents, counselors, and coaches in a safe networking environment, free of charge.

Now you know why you receive a mail box full of marketing material. Safe surfing.

Carl Nielson is Chief Discovery Officer of Success Discoveries and Managing Principal of The Nielson Group, an organizational development consulting firm serving Fortune 100 company clients. As creator and master trainer of the Career Coaching for Students program for high school students and Career and Success Skills Mastery for College Students and Recent Grads, Carl and his team of licensed facilitators across North America have helped thousands of students find a better way through a career exploration process that works. Self-directed assessment and career exploration coaching packages start at $399. Local public workshops, distance-coaching and in-school programs available. Call for more information at 972.346.2892.

7 Things Any High School Student Needs to Effectively Compete


There is a great deal of advice when it comes to students preparing to compete in the global economy. Showcasing your abilities properly has now become more complex – and more critical. For example, a resume is a strategic tool designed to give you the edge over other applicants (for summer jobs, internships, and eventually that first job after school). When you use a Google search for resume writing, you receive 12.7 million hits. For most students, thinking about writing a strong resume is a “just-in-time” exercise. For many seniors in high school, that [strong resume] train has already left the station.But regardless of where the student is in their journey, it is never too late to start.

A resume reflects what has been. Students that have a desire to be competitive a few years from now need to be thinking about how they want their resume to look starting in their freshman year of high school. A resume matters when applying to colleges, especially the more academically elite colleges. A resume matters when you try for the internship that 500 other students are going for and there is only one position available. A resume matters when you are about to graduate from college and are trying to get interviews with the better employers. But the strength of the content of that resume starts with the beginning of secondary education – or earlier.

It only makes sense that the better employers are looking for the better students. GPA is only one measure and it may not be the main one.

News bulletin: Your grades aren’t the beginning and end to creating opportunities.
When writing resumes, a strong GPA is a great attention grabber but it is only a beginning. According to Heather R. Huhman, a Glassdoor career and workplace expert, experienced hiring manager, and founder & president of Come Recommended, a content marketing and digital PR consultancy for job search and human resources technologies, many of today’s job seekers tend to forget to include the things they’re passionate about or experiences they’ve gained outside of their academic accomplishments.

For many students, thinking beyond next weekend can be challenging. The reality is many students find themselves scrambling about their second year of college because they don’t have many things to list on their resume. Getting through school is the minimum you are expected to do. It is all the other things you do – or don’t do – that will determine your competitiveness – and the quality of your future opportunities.

So you have a 4.0 and you are in the top 5% of your high school graduating class ranking. With nothing else to add, you will likely not have as many options when it comes to college application acceptances, internships and ultimately those “first job” offers upon graduation from college. A strong GPA is valuable but it isn’t any where nearly as valuable as a high GPA and several extracurricular achievements.

Freshman in high school have the best opportunity for setting the stage for having a “totally awesome” resume that will pay big dividends to stakeholders of “You Inc.”. And by the way, you (the student) are the majority stockholder in You, Inc.

So here are 7 things you can do in high school (besides getting good grades and participating in extracurricular school programs – which you need to do as well):

1. Build a professional website, blog or online portfolio.

Online PortfoliosOne of the things that seems to impress employers when they research candidates is whether the individual has a professional website or blog. In the online information portal called Student Resource Central, an entire category is dedicated to Social Media and Online Portfolios. The top 14 online tools are listed –  some you might be aware of, and some so cool you must use them.

If you’ve created a professional website to showcase your knowledge, passions, expertise and accomplishments, you should definitely include a link to your website or portfolio in your future resume. Starting in high school and adding to it each year will set you apart from the competition.

2. Social media accounts.

Facebook Find Us LogoYour social media presence is another important element. When using social media, be mindful of what you showcase. Ideally, keep your social media clean of controversial language, political views and immature content. Start thinking like a professional. Assume anyone considering you for college admission, internships or job opportunities will find your content.

3. Entrepreneurial Freelance projects.

Employers value entrepreneurial experiences. Use any freelance opportunities to help you shine. One high school student turned a photography hobby into a revenue producing part time job. According to a survey of Generation Y workers (those ages 18-29), the third-most common college major for that group is “entrepreneurial studies,” and there are now 2,364 post-secondary institutions offering entrepreneurship and small business programs. Even if these students don’t become an entrepreneur, chances are they may go on to get a job with a young, venture-backed company or work for an established corporation that places high value (higher starting salaries) for entrepreneurial behaviors.

Showcase your freelance experience in your resume. Keep track of your accomplishments and people/organizations you’ve worked with.

4. Awards or special recognition.

BSA Eagle Scout BadgeGirl Scouts Gold AwardHave you received special recognition for being an outstanding contributor? You are in control of this more than you may think. Look for intentional ways to be recognized through your volunteer work, such as tutoring younger students, or through structured programs such as achieving the rank of Eagle scout in the Boy Scouts of America or the Gold Award in the Girl Scouts or by acts of service in your church or community. Plan to graduate with honors in high school and college. You will want to include these accomplishments and awards in your resume.

5. Certifications.

Project Management CertificationJob seekers who have certifications in a specific tool or skill or knowledge area can definitely benefit from including those items in their resume. Very few students see this one. A friend of mine helped his daughter study for and pass several certification exams, normally designed for professionals, before she entered college. Many certifications require some kind of experience or completion of a related project as evidence of applicable knowledge. You don’t have to be employed in a traditional job to meet these requirements. Search out the opportunity or ask those adults in your network for support. An industry-specific or career-specific certification will definitely help you stand out.

6. Side projects.

Girl Scouts project for Gold AwardSimilar to freelance work, side projects are a type of structured work that has timelines and outcomes. But they may not be tied to revenue. Volunteer work or helping your parents in the family business can be very powerful. For Eagle Scouts or Gold Award recipients, a project is required to receive the award. Be sure to include these projects, not just the award. Look for ways to claim significant accomplishments in your personal life and definitely include them on your resume.

7. Volunteer work.

student volunteersLook for opportunities to volunteer. Through school, many clubs or honors programs require volunteer work. Try volunteering every Saturday at a local food bank for the summer Are you into a particular sport? See if you can be an assistant coach on a youth recreation league (and get certified to be a youth coach while you’re at it). Look for unpaid internships too.  Volunteer experiences such as these can help you make a very strong impression on admission counselors or employers. Volunteer work also shows employers you have leadership and project management skills.

Carl Nielson is Chief Discovery Officer of Success Discoveries and Managing Principal of The Nielson Group, an organizational development consulting firm serving Fortune 100 company clients. As creator and master trainer of the Career Coaching for Students program for high school students and Career and Success Skills Mastery for College Students and Recent Grads, Carl and his team of licensed facilitators across North America have helped thousands of students find a better way through a career exploration process that works.  Self-directed assessment and career exploration coaching packages start at $399. Local public workshops, distance-coaching and in-school programs available. Call for more information at 972.346.2892.

What is the ROI Value for Career Coaching in High Schools?


Supply vs Demand for Student Career Coaching?A posting on LinkedIn’s Life Coaching Teens and Young Adults asked for advice on pricing coaching services to schools. That started my brain thinking about the pricing formula I typically use for in-school, school-partnership, public workshop and private one-on-one programs using the Career Coaching for Students program.

Pricing – and value/ROI – for high school career counseling and coaching is very interesting and important. I certainly don’t have a definitive answer for other coaches but I’d like to share a few discussion thoughts, one formula for pricing and compare that to the per-student cost to deliver a one-semester course.

Note: All examples in this article use “typical” data but a specific proposal always gives consideration to the client’s needs and how the program being delivered is customized to meet that need.

Pricing vs Value/ROI vs Demand

In my corporate work, I have a minimum day rate of $3,500 as a starting point. That fee is neither high nor low, more likely it is about in the average for a consultant/coach to deliver a day’s worth of work in a corporate setting and includes costs such as assessments, books and other supporting materials. If the number of people participating is larger than 15 the fee goes up based on value and expenses on a per-person basis.

Deal-Demand-and-Supply-ForcesFor example, I am about to kick off a high-potential coaching program for 15 employees of a large multinational corporate business unit that includes an opening 2-day program, four months of one-on-on coaching and a closing 2-day program for a fee of $55k+. What does this have to do with schools/colleges? I think I have a lot to offer to schools. I would love to be full-time in that venue. Unfortunately, corporate clients tend to value my services greater. The irony is that if an education institution went all-in with say a thousand students in my Career Coaching for Students program over a 4 year contract, the math would work out ok for me (not great but doable). Most school administrators and college career centers think on a much smaller scale – especially when it comes to outsourcing a service they want to deliver with in-house teaching staff. From my information, the in-house staff model is failing – resulting in a great deal of wasted $$ and low-to-no benefits for the school or the student.

College-Students-Following-The-Career-Path-SheetsAt the college level, student participation in a college’s career exploration coaching service within the career center is less than one percent of the college’s student population according to several articles and social media postings by Career Center Directors. One thing we know is that students will recommend or not recommend to their friends based on a program’s value – regardless of if it is free or fee-based. If a program isn’t growing and the value isn’t driving demand, it is likely not being recommended by students to students. Having less than one percent participating in a service tells me students are “not” recommending the offered program to their friends. With a low participation rate, college presidents decide to fund other programs. But the need for credible career coaching remains a “big” need as evidenced by the “average” number of changes in majors per student in college and the average number of semesters to graduate with an undergraduate degree.

For those of us in the coaching profession, there is great economic diversity. Some professional coaches are the primary bread winner in the family. Others provide coaching services as a secondary and discretionary family income. If you fall in that latter category of “discretionary income” coaching, you might look at volunteering. If you don’t need income to live on and are in a position to do volunteer work, volunteering is a great and noble thing to do. Many high schools and colleges may consider you but you may also find trying to volunteer to be as frustrating as pricing for your services. I see too often those in the coaching profession who have the spouse’s income providing for the primary financial needs of the family. The need to price professionally isn’t as great and consequently, there is a low-ball pricing mentality. My opinion is that our passion for coaching (serving the needs of others) shouldn’t dictate our pricing strategy. I suggest you try to identify what the benefits will be for the client and price based on value – not based on a minimum income requirement.

A Pricing Formula for In-School Offering

The following is a general formula that I use for nonprofit/education institutional pricing proposals. My belief is that I either choose to volunteer or I choose to propose a professional solution that adds real value and price the proposal accordingly.

Sample educational institution pricing formula for Coaches:

  1. Calculate a desired hourly rate. What annual amount of income from coaching are you wanting? In other words, how do you value yourself in this profession on an annualized basis? Example: Let’s say you have a goal of $50,000 per year from coaching. And you think, “if I reach my ‘goal’ of 30 hours per week (pretty much full time), I will be pleased”. That equates to $50,000/2080 hours = $24.00 per hour (nothing for vacation, insurance, home office expenses).
  2. Double the hourly rate. This covers your personal expenses, taxes – any general costs of doing business and time for marketing to this client = FINAL HOURLY RATE.
  3. Determine all program delivery expenses (student materials, reproduction costs, etc.). Calculate down to the per student cost.
  4. Calculate the Total Program Delivery Rate. How many hours for delivery + how many hours for prep = Total Hours. Take Final Hourly Rate x Total Hours = Total Program Delivery Rate
  5. Calculate Total Raw Cost. Multiply # of student participants x per student cost =  Total Raw Cost
  6. Calculate Total Cost. Multiply Total Raw Cost x 1.25 = Total Cost
  7. Calculate Proposal Amount. For Small one-class proposal: Add Total Program Delivery Rate + Total Cost for a Proposal Amount.
    For a Large, multi-class calculation: [Total Program Delivery Rate x # of classes of 25 students] + Total Cost = Proposal Amount

Program Benefits and Goals:

For fun, let’s test this with a program called Career Coaching for Students delivered in a high school class room setting for one semester (http://www.careercoachingforstudents.net):

Better Career Planning Better LifeThe expected benefits need to be articulated and assigned measures that we can refer to later. Here is a short list of expectations for the Career Coaching for Students program:

  • Higher overall student academic engagement
  • Lower drop out rate
  • Greater percent of students with a plan for post-secondary education
  • Higher average class GPA at graduation
  • Higher SAT/ACT test scores.
  • Less higher education costs for students and parents (due to less changing majors and graduating on time from post-secondary education).

Applying the Pricing Formula – A Simple Example for the Coach

  1. Annualized net personal income goal: $50,000 = $24 per hour
  2. 2 x $24/hour = $48 hourly rate
  3. Program Delivery Expenses per student (binders, assessments, online student resource center):
    $129 for 50 students
    $99 for 350 students (we can lower costs dramatically when we have higher quantities, plus customize the binder with the school’s name and mascot)
  4. Program design.
    One class time per week for a semester for a class of 25 students.
    15 weeks per semester = 15 delivery hours for 25 students = .6 hours per student PLUS prep hours of 10 hours (rounds up to 1.0 hour per student)
  5. Total Program Delivery Rate
    $48 x # of hours (25 students = 25 hours in this example) = $48 x 25 = $1,200 Total Program Delivery Rate
  6. For a smaller program of 50 students: 25 students x $129 = $3,225
    For a larger program of 350 students: 350 x $99 = $34,650
    =Total Raw Cost
  7. Total Cost
    For smaller program: $3,225 x 1.25 = $4,031 one class of 25 students
    For larger program: $34,650 x 1.25 = $43,312 for 14 classes of 25 students
  8. Proposal Amount
    For one semester, one class of 25 students: $1,200 + $4,031 = $6,231
    For one semester, larger program of 350 students, 14 classes:
    $34,650 + 43,312 = $77,962

Analyze for Cost/Value Proposition:

Career Coaching for Students offered in-school:
Small one-class program cost per student: $249
Large program, multi-class cost per student: $223

To compare, as a publicly offered program to families, we average around $500 per student in a group workshop setting of 10 – 15 students for a 12 – 15 hour program. One-on-one for the CCfS program (about 12 – 15 hours) is $750+ per student (higher on the East and West coasts).

vs the Cost for One Teacher-Delivered Course in High School

What is the cost per student for any high school course? To be more exacting you could do the following calculation:

Teacher hourly salary rate x [# of hours for class + # of prep/support hours]

or  use a simpler calculation:

Teacher annual salary ($57,000) divided by # of classes taught over two semesters (14) divided by average # of students in the class (25)
References
http://money.usnews.com/careers/best-jobs/high-school-teacher/salary
http://new.every1graduates.org/wp-content/uploads/2012/03/OVAE_Cost_of_SLCs_Final_Balfanz.pdf

Teacher-Delivered Cost per Student

Teacher = ($57,000 / 14)/25 = $162 per student per class.
Of course adding school payroll burden for benefits and retirement of approximately 30% = $162 x 1.30 = $211 per student as a minimum. Double that to cover physical buildings and staff overhead which brings the teacher-delivered cost per student per course up to a more realistic $422 per student per course.

Your Pricing

Based on teacher-delivered pricing, you have room to price your offering in a way that is a win-win for you and the school. Keep in mind you are being given the facilities within the school and you are benefiting from the administrative overhead and lower overall marketing costs so it is not realistic to set a price of $422 per student for your offering. The price you want to stay closer to is the $211 per student for  a work agreement of 15+ students on one or two scheduled days per week.

Doing single student counseling/coaching with a school district? You need a contract based on multiple students in a semester that you will be providing one-on-one services to. That might be an estimate but at least you see what kind of interest, if not commitment, the school district has in using you.

Carl Nielson is Chief Discovery Officer of Success Discoveries and Managing Principal of The Nielson Group, an organizational development consulting firm serving Fortune 100 company clients. As creator and master trainer of the Career Coaching for Students program for high school students and Career and Success Skills Mastery for College Students and Recent Grads, Carl and his team of licensed facilitators across North America have helped thousands of students find a better way through a career exploration process that works.  Self-directed assessment and career exploration coaching packages start at $399. Local public workshops, distance-coaching and in-school programs available. Call for more information at 972.346.2892.

Is Choice of College Setting Your Destiny?


Your destiny based on college choiceThe article in the Washington Post, The Resume That Makes for a Top Executive, by Gena McGregor, references a new study published this week in the Harvard Business Review, which provides a snapshot over time of the demographics and career trajectories of Fortune 100 executives. The study shows how much the boardroom is changing. Not all students are interested in becoming the next CEO of Google, but choosing a college continues to be riddled with anxiety for those that have choices. The study’s data reveals some changes that are worthy of noting for any high school student (or parent) struggling over which college/university will be best – regardless of career direction.

The study states the majority of top executives now have undergraduate degrees from state universities, with only a fraction going to college at one of the Ivies. Nearly 11 percent of the top executives are foreign-educated, up from just 2 percent in 1980. And however few women there may be in leadership positions, they actually climbed the corporate ladder faster than men, spending fewer years, on average, in each job and taking a shorter time to get to the top.

The research, an effort by professors from the University of Pennsylvania’s Wharton School and IE Business School in Madrid, compiled the backgrounds of the top 10 executives at each Fortune 100 company in 2011 — those who might be called the most powerful 1,000 people in corporate jobs. They conducted the same study in 1980 and 2001.

What has interested people most about their study has been the details about where executives got their education. “I was surprised that’s been such a remarkably big deal for most folks,” Cappelli says. “I guess it’s something that makes people think about their children. Anyone with kids is thinking about these roles, and it’s an aspect of inequality that’s very noticeable to people.”

The study shows the education backgrounds of top corporate leaders are becoming much more equal over time. In 1980, just 32 percent of leaders went to a public university. By 2001 that had grown to 48 percent, and in 2011 the number reached a majority, with 55 percent of corporate leaders going to state colleges. While the percent of Ivy Leaguers has dropped slightly, from 14 percent in 1980 to 10 percent in both 2001 and 2011, those with degrees from private non-Ivies has plummeted, falling from 54 percent in 1980 to just 35 percent in 2011.

Why are we seeing so many more corporate executives from public universities? More meritocratic corporate cultures could be playing a role, Cappelli notes, but he thinks it’s mainly due to history. “It’s a bit of an archaeological story,” he says. “If you think back to when the executives now went to school, around 30 years ago, it was sort of the…golden era of state universities, which really boomed in the late ’60s and ’70s. Schools like Michigan and Berkeley — they were building these fabulous campuses, and pulling people in who would have otherwise gone to Ivy League schools.”

That’s not to say elite schools don’t still hold sway among MBA-holders and the very top leaders. If you look at the three most senior executives in each organization (say, the CEO, CFO and Chairman), 21 percent have an undergraduate degree from an Ivy League school, compared with 10 percent overall. Additionally, 40 percent of all the executives who hold MBAs got them at one of the top 20 ranked business schools in the country, many of which are at Ivy League universities.

Another way the makeup of the boardroom is changing, of course, is in the number of women. Like other studies before it, the Wharton/IE Business School professors counted the number of women at the top, finding that almost 18 percent of the top jobs were held by women in 2011. That’s a massive swing from 1980, when they reported finding no women among the top 1,000 corporate leaders.

More interesting than the stubbornly few number of women at the top, however, was the finding that women are managing to reach the top faster. It took women an average of 28 years to reach the “top-tier positions” (CEOs, vice chairs, presidents and the like), compared with 29 years for men. Women reached “middle-tier” jobs (executive VPs, general counsels, chief marketing officers) in 23 years, compared with 26 years for men. In addition, women were promoted quicker in each of their jobs, at an average rate of every four years, while it took men five.

Cappelli offers three explanations for why this might be. One, he says, could be an explicit effort by companies to get women into top jobs faster. “It’s possible that a type of affirmative action is going on,” he says. Another could be that the talent pool of women in these executive jobs is simply better. Because we see more women than men change work paths or drop out of the workforce in the middle rungs of their career, he says, it’s possible “the women are actually better because they’re self-selecting.”

Finally, Cappelli suggests, the difference may be due to the fact that there are more women in functional jobs — such as human resources, legal or marketing — for which the technical expertise needed means they’re promoted more quickly. In the report, the researchers call it “riding a different elevator.”

“If you’re going up through a functional track,” Cappelli says, “you could be advancing at a very different pace than the folks who are going up through operations jobs” that may require more rotations or longer tenures at each stop along the way.

Quirks about the leadership ranks at different companies, and what they might reveal about the different corporate cultures, may be even more interesting than the broad-based trends the study found. For instance, the average length of a top Google executive’s career is just 14 years (the shortest in the Fortune 100) while at Hewlett Packard and ConocoPhillips, it’s 32 years (the longest). Meanwhile, some companies have outstanding male-to-female ratios among the top 10 execs — at Target, Lockheed Martin and PepsiCo, women hold half the senior management jobs — while as of 2011, there were still 17 companies in the Fortune 100 with no women at all among their top 10 leaders.

To Cappelli, this is among the most interesting of the study’s results. “They’re all just so different,” he says. “There’s a UPS model, there’s a Google model and there’s an Exxon model. The idea that there is a corporate model of leadership just doesn’t seem to resonate any more.”

The take-away – Strategically narrow your college choice

Many high school students choose a college mainly on emotional criteria. The following is based on a study by the University of California—Los Angeles‘s released in January 2013, “The American Freshman: National Norms Fall 2012.” The 2012 study is based on the responses of 192,912 first-year students at 238 U.S. four-year colleges and universities who entered college in fall 2012.

Strategic Reasons Emotional Reasons
1. College has very good academic reputation (63.8 percent) 5. A visit to this campus (41.8 percent)
2. This college’s graduates get good jobs (55.9 percent) 6. College has a good reputation for its social activities (40.2 percent)
3. I was offered financial assistance (45.6 percent) 10. I wanted to live near home (20.1 percent)
4. The cost of attending this college (43.3 percent) 11. Information from a website (18.7 percent)
7. Wanted to go to a college about this size (38.8 percent) 12. Rankings in national magazines (18.2 percent)
8. College’s grads get into top grad/professional schools (32.8 percent) 13. Parents wanted me to go to this school (15.1 percent)
9. The percentage of students that graduate from this college (30.4 percent) 16. High school counselor advised me (10.3 percent)
  18. Athletic department recruited me (8.9 percent)
  19. Attracted by the religious affiliation/orientation of college (7.4 percent)
  20. My relatives wanted me to come here (6.8 percent)
  20. My teacher advised me (6.8 percent)
  22. Private college counselor advised me (3.8 percent)

To make the best choice, identify your personal preferences for industry and career direction first (you can still be somewhat general but the more clarity the better at this stage). Then research which universities are tied into those industries and are academically highly ranked for the major you are wanting. Look for major corporate donors to a university to see the connection. As they say, follow the money trail. Another way is to call the placement office and ask which companies consistently hire interns (in your major) from the university’s student population.

Carl Nielson is Chief Discovery Officer of Success Discoveries and Managing Principal of The Nielson Group, an organizational development consulting firm that provides executive development coaching, team development and assessments for hiring. As creator of the Career Coaching for Students program for high school students and Career and Success Skills Mastery for College Students and Recent Grads, Carl and his team of licensed facilitators across North America have helped thousands of students find a better way through a career exploration process that works.  Self-directed assessment and career exploration coaching packages start at $399. Local public workshops, distance-coaching and in-school programs available. Call for more information at 972.346.2892.

Why a Double Major is Extremely Valuable


When it comes to education strategy, looking at career interests is always first. Then look at the career’s educational requirements and talk to people in the career for additional insight. Find out what education will make you the most attractive to employers for the career you are most interest in pursuing. Students who graduate with a double major tend to be more attractive than students with a single major and those with a major/minor combination.

StudentBookStackTo be fair, there are some careers that require a labor-intensive college degree such as nursing, engineering and possibly business. Double majoring for those may be difficult or impossible. Declaring these majors up front through your college admissions application will likely block any consideration of a double degree going in. Also, pursuing two majors from two different colleges will have its challenges as well. The more academic overlap between the two majors, the less course hours you’ll have to complete.

However, putting aside the labor-intensive degrees, all others are ideally suited for anyone to obtain a double degree in four years. So here is a short list of reasons why you should double major:

  • If you plan from the beginning (starting in high school), you’ll find college academic planning for a double major will result in no or very little additional coursework
  • A double major expands your opportunity to “find” a specific career direction within a general career direction
  • A double major is more attractive to employers. It shows diversity of interests and knowledge and shows you are not one to do the minimum amount of work
  • A double major will very likely set you up for more rapid advancement once you are working
  • If you do decide to change your career direction, a double major has positioned you to make the least amount of academic changes

SCHOOL COUNSELORSThere are some watch-outs when considering a double major:

  • Internships are practically a must – more valuable than a double major. So don’t think a double major gives you the freedom to relax about internships. Keep your GPA above 3.0 and you’ll likely be attractive to internship providers after four semesters. You must pursue internships, they won’t pursue you.
  • Don’t avoid labor-intensive courses. Most double majors won’t kill you. The tendency to select courses that require minimum work out of a fear of being overloaded is a bad strategy. Pick courses that you feel will be best for your career, without consideration of the amount of work. Some semesters will be harder than others but they won’t all be hard.
  • Some universities have a special honors/scholars program for incoming Freshman within specific colleges, but especially the humanities. Apply for these and discuss their fit to your goal of completing a double major within four years. As many students have stated about these programs, “the scholars program was a GPA buster but well worth it for what I gained“. OK, so instead of a 4.0 for those four classes over two semesters, you received a 3.8. Employers won’t care about the GPA impact but they will be impressed with a double major and scholars program recipient.

dream-job-nextexitIf you are considering a double major, the time to decide is between your senior year of high school and the end of your Freshman year of college.

Ideally, going in with the decision already made will enable you to assert your desires on your academic advisers from the beginning. But to do that means you’ve really done your work to flush out career interests. Some universities embrace and encourage double majors and some do not. For some, they won’t let you declare the second major until your sophomore year. The greater the clarity you have at the beginning, the better your questions and decisions as you step through the college selection and enrollment process as well.

Carl Nielson is Chief Discovery Officer of Success Discoveries and Managing Principal of The Nielson Group, an organizational development consulting firm that provides executive development coaching, team development and assessments for hiring. As creator of the Career Coaching for Students program for high school students and Career and Success Skills Mastery for College Students and Recent Grads, Carl and his team of licensed facilitators across North America have helped thousands of students find a better way through a career exploration process that works.  Assessment and coaching packages start at $399. Local public workshops, distance-coaching and in-school programs available. Call for more information at 972.346.2892.

11 Pieces of Career Advice That go 95% Ignored


Originally posted on July 21, 2013 by  Mark Babbitt, founder of YouTern, a site for student internships.

Take the AdviceNo matter how many times mentors say them, there are pieces of advice – golden nuggets of been-there-done-that wisdom – that no one (okay, almost no one) ever follows.

Not the clichés you see every day like “Become a morning person”. Or the false-positive, affirmation-ridden stuff like “Make someone happy… with a smile!” Nor are these the really bad bits of advice dispensed so often we accept them as fact, like “Follow Your Passion”.

These never-fail insights would make a significant impact on the lives and careers of many… if (sigh) anyone would actually follow the advice:

1.  Follow Up

As a society, we suck at following up. I have no idea why… laziness; fear of success; a failure to prioritize, perhaps. I just know that about 2% of those who take a business card, or say they will follow up – after a tweet, phone call, one-on-one meeting, networking function, etc. – actually do.

Want to stand out among all your competition – no matter what you hope to achieve? Follow up.

2.  Personalize Everything

Think those generic connection requests on LinkedIn and auto-DMs on Twitter will get you noticed in a positive way? Think that generic cover letter and resume will get you an interview? Think that email template you send to potential mentors will be the beginning of a valuable relationship?

Your thinking… is wrong. In today’s world, every communication you send must be personalized. Period.

3.  Make a To-Do List

“I don’t do to-do lists” is one of the biggest red flags in the professional world. No matter how you keep track – pen and paper, smartphone, laptop, iPad – a to-do list is a mandatory element of staying organized and being able to properly prioritize your next activity.

Don’t come by list-making naturally? Try the “CNN” method of listing tasks, which by default helps you prioritize: C = “Critical”. N = “Need to do”. N = “Nice to do”. Works, every time.

4.  Find a Mentor (Lots of Mentors!)

One of the key traits of crazy-successful young careerists comes down to one thing: the existence of professional mentors. Perhaps a stable of them, or a “Personal Board of Advisors”.

Not sure where to find mentors? LinkedIn Groups are a place to start. Or visit #InternPro chat and/or #jobhuntchat on Twitter, each Monday evening starting at 9pm and 10pm ET, respectively. Those chats are mentor goldmines… you just have to do some digging.

5.  Read, Read and Read Some More

Check out the autobiography of just about any major innovator in modern times… insatiable reading is near the top of everyone’s “never fails advice” list. Blogs, books, white papers, best practices, rants… it doesn’t matter what you read. Just read. And get your brain moving in a direction different than it might be used to going.

Don’t think you have time for a lot of reading? Next time you’re tempted to download a game to your smartphone, download a book or blog post by someone like Seth Godin or Ted Coine instead.

6.  Know that No Soft Skill is More Important than Hustle

I’m at the point now that if I hear one more person talking about establishing their personal brand – but never really see that person actually DO anything – I’m probably going to go ape sh*t.

Present all the soft skills you want. Create the most polished profiles possible. But if I can’t clearly see that you are a “do-er” and not just a “dream-er”… that you are not willing to bust your ass, old-school style… it is all just talk. And I am not interested.

7.  Present Yourself as a Problem Solver

In our current economy, every organization is trying to do more with less. There is just no room for automatons who simply “do their job”. Those companies seek innovative thinkers who provide solutions… or at least ideas that contribute to solutions. They want those who will generate impact.

How to do that? So simple:

  1. Identify a challenge.
  2. Think – or build a team to think – of a solution.
  3. Present the solution.
  4. Actively listen to the feedback.
  5. Improve the solution.

8.  Own “It”

It doesn’t matter what “it” is. It could be that challenge that needs a solution. Or maybe a big project that gives you a chance to shine. Perhaps it’s the garbage that needs taking out, or a bathroom that needs cleaning before a client comes to the office. Or, just maybe its a mistake you made. No matter what is thrown at you, or to you… own it.

How do you project this in-demand trait? Take on this mindset: “This is my job to do. I will do it to the best of my ability. Once done, I will ask for more responsibility.” Not a bad way to go through a career.

9.  Be a Stalker

Yep, a stalker. Just short of the restraining order… stalk. Stalk recruiters. Stalk potential mentors and influencers. Stalk potential business partners, collaborators and innovators. Yes, you’ll eventually run into someone who thinks you’ve crossed the line into creepy; that comes with the territory… (just know THAT is the time to back off).

Tom Bolt, recruiter extraordinaire, puts this best: “If anyone wants to get my attention as a recruiter, they will approach me on social media, email me, apply to my jobs online, call me… literally stalk me.”

10.  Be THE Expert (at least more knowledgeable and desiring to learn than the other candidates)

Here’s the aspect of career development that falls on deaf ears more than anything else…

Perhaps it is because many young careerists have been in academic-theory-hell for too long. Maybe it’s because we think being everything to everybody is the best way to get that job. Or maybe it is because we don’t yet have a narrow point of focus.

Whatever the reason, trust me on this: if you want to get noticed, become THE expert on whatever marketable subject works best for you. Candidates get passed over, all the time. Experts (real subject experts, not the self-promotional variety) get recruited, all the time.

11.  All Anyone Cares About: Results

My personal favorite, especially when someone says: “But I worked really hard on that!”

In the real world, it does not matter one little bit how much effort you put into a project. The only thing that matters is… results. How does your work measure up against milestones? Did you meet the goals of the project? Did you exceed expectations?

If not… the last thing you want to talk about to a boss, mentor or potential employer is how hard you worked… to achieve nothing.

success-really-looks-likeAs you build your career, be the 5% who will follow this worthy, career-changing advice. And don’t be afraid to pass it along to others. Just don’t be surprised when they don’t listen (but be incredibly grateful for those who do… that’s when the magic happens!)

Thanks to Mark Babbitt, CEO and Founder of Youtern for this post! Mark Babbitt is a serial mentor who has been quoted in the Wall Street Journal, Mashable, Forbes and Under30CEO.com regarding job search, career development, internships and higher education’s role in preparing emerging talent for the workforce. Contact Mark on Twitter!

If you know what you want to do for a career, and are wanting to find an internship, check out Youtern. If you aren’t sure about what career to pursue, check out Career Coaching for Students, a program for college students or high school students or recent grads. Developed by corporate talent management career coaching experts – not academic counselors.