Our blog’s 2014 in review


The WordPress.com stats helper monkeys prepared a 2014 annual report for this blog.

Here’s an excerpt:

The concert hall at the Sydney Opera House holds 2,700 people. This blog was viewed about 14,000 times in 2014. If it were a concert at Sydney Opera House, it would take about 5 sold-out performances for that many people to see it.

Click here to see the complete report.

Are you using the Myers Briggs or MBTI for career exploration, career choice or hiring? I Hope Not


Many high schools and colleges use the Myers Briggs Type Indicator or MBTI to help students in career exploration and career choices. CPP, Inc, the developer and publisher of the MBTI recently posted an article entitled Just What Is the Myers Briggs Assessment Good For? that makes it very clear this is not appropriate and needs to stop.

MyersBriggs

Some Human Resources professionals use the MBTI for hiring and selection. While it is a less frequent use of the MBTI, the use of the MBTI in hiring and selection is putting those companies at high risk for fines and lawsuits. To explain, employers are held to a high standard when it comes to using assessments in the hiring and selection process. The government actually likes companies to use assessment tools – if they are valid and reliable. But companies must use tools and processes that ensure no biases against protected classes. The company must also be able to show a connection between an assessment and predictive correlation for performance in the job. The article states that employers should note that using the MBTI as a selection tool can have dire legal consequences for them. “If a tool is designed for selection, it should meet a certain standard that is held up in a court of law,” according to Sherrie Haynie, a consultant for CPP who teaches MBTI certification programs . “Whereas with the MBTI, we are very clear, that because it’s not a selection tool, you could be held liable as an employer if you use the tool in such a way.”

“The MBTI does not evaluate candidates. It does not predict performance or cultural fit or any of the other criteria by which employers hire candidates” states Haynei. According to the article, “CPP is unhappy with recruiters and HR departments who use the MBTI as a selection tool.” The article goes on to say “Used as a selection tool, the MBTI can be harmful to individuals.”

So if it doesn’t predict performance or cultural fit, should high schools and college career centers use it to help students choose a career or choose a major that is a “good fit”? Can a school be held liable for misuse of the MBTI as a career guidance tool for students?

Haynie says, “CPP has seen a number of employers improperly use the MBTI as a selection tool. Assessment tools for hiring and selection are the kinds of tools that evaluate particular skills or knowledge or abilities, but the MBTI was not designed to judge or evaluate skills or knowledge or abilities (referred to as job matching). ”

CONNECTING AND RESTATING THE ISSUE
As Haynie says, “the MBTI is a development tool, not a selection tool. Interested employers should use the MBTI to identify employee strengths and blind spots, so that they might help these employees further leverage their strengths and compensate for their blind spots.”

“The MBTI is a development tool, not a selection tool. Interested COUNSELORS AND CAREER CENTERS should use the MBTI to identify STUDENT strengths and blind spots, so that they might help these STUDENTS further leverage their strengths and compensate for their blind spots.”

THE CONUNDRUM

Students certainly need development. Schools and colleges have limited financial resources for things like assessments. In an attempt to stretch the investment value, counselors have tried to use one tool for many uses. CPP is stating this is not their desire. Yet, there are assessment tools that are certified for use by employers for hiring and selection that are excellent for development as well. And those same assessments are used for career counseling and career exploration. In other words, what schools want and need exists but first, the counselors must let go of the MBTI.

ANOTHER PERSPECTIVE

Posted on YouTube, Why the Myers-Briggs test is totally meaningless is an excellent video that makes the point very clear. If you weren’t a skeptic before, this might just change your thinking. You’ll also find there are many academic articles about the questionable validity and reliability of the Myers-Briggs personality assessment.

Watch the video: Why the Myers-Briggs Test is Totally Meaningless.

A BETTER SOLUTION

The Career Coaching for Students program uses two assessments for high school students that does an excellent job of helping the student narrow the world of opportunity into a more manageable and relate-able short list of career options in a way that engages the student while developing the student at the same time. The Career Coaching for Students program helps the student from a personal development standpoint, much like the MBTI narrowly does. Parent company, The Nielson Group, uses the same assessment tools with large and small employer clients specifically for hiring and selection (job-candidate matching), adult career coaching, leadership development and team development. All of these assessments adhere to an 8th grade reading level standard.

The particular assessments used for high school students in the Career Coaching for Students program is both comprehensive for development and provides an easy-to-follow proprietary method for connecting career options to personal talent (job fit analysis).

IS IT COST-EFFECTIVE COMPARED TO THE MBTI?

The simple and quick answer is yes. Schools that go all in by using “any” assessment for school-wide use will enjoy a “volume discount”. The Career Coaching for Students program is provided under the umbrella of Success Discoveries LLC, a division of The Nielson Group. “We utilize all of our expertise and tools to provide a one-stop offering for staff development, leader development and student development”, states Carl Nielson, Chief Discovery Officer and founder of Success Discoveries. “We provide state-of-the-art tools for student career exploration and student development and development offerings for staff and administration, all the way up to the school board. ”

This ability to bundle solutions for different constituencies allows Success Discoveries to price all of these services very cost-effectively.

Can Our In-House Staff Easily Learn How to Use a Different Assessment?

The Career Coaching for Students program offers a train-the-trainer and certification program. Administering the student programs in-house with your own staff is very doable. Staff will likely enjoy this and receive much greater positive feedback from students (and parents).

So, if your school is using the MBTI with students, you need to realize it can only be as a personal development tool – not as a career counseling and career selection guidance tool. As with many clients that have gone through the Career Coaching for Students program have stated to me, your student may be frustrated and feel like they are at fault when actually the wrong tool has been applied to the right focus.

Families can purchase the self-directed version of Career Coaching for Students which includes the career guidance binder, Student Resource Central and a personal one-on-one debriefing of the assessments (using telephony webinar tools or Skype). Career Coaching for Students has been enjoyed in most of the United States including Alaska, across Canada and China. The assessments are able to be administered in 42 languages.

Carl Nielson is Chief Discovery Officer of Success Discoveries and Managing Principal of The Nielson Group, an organizational development consulting firm serving Fortune 100 company clients. As creator and master trainer of the Career Coaching for Students program for high school students and Career and Success Skills Mastery for College Students and Recent Grads, Carl and his team of licensed facilitators across North America have helped thousands of students find a better way through a career exploration process that works. Self-directed assessment and career exploration coaching packages start at $399. Local public workshops, distance-coaching and in-school programs available. Call for more information at .

Is Student Privacy in Jeopardy? What Parents and School Counselors Need to Know


Student Data has left the barn.Every year, parents of junior and senior high school students are inundated by marketing materials from hundreds of post-secondary public or private schools and for-profit trade schools – many you might never have heard of before. One of the common statements I hear is “How did my son or daughter’s name and address get out?” Welcome to the new age of big data.

Anya Kamenetz, NPR’s Lead Education Blogger, wrote a great article published on NPRed entitled, What Parents Need To Know About Big Data And Student Privacy.

In her article she explains the main law that governs data kept by public schools is based on the 1974 Family Educational Rights and Privacy Act, or FERPA. It gives parents and students, once they turn 18, three rights: to inspect their own records, to correct those records, and to give consent in writing before the release of those records to any third party.

Kamenetz writes, “Well, for the most part. There are two blanket exemptions. One covers the “what” (of student information) and the other the “who” (is authorized to see it).”

According to Sheila Kaplan, a privacy activist mentioned in Kamenetz article, “The big hole in FERPA is directory information”. She explains: FERPA allows schools to release a student’s “name, address, telephone number, date and place of birth, honors and awards, and dates of attendance” without first obtaining consent (although they are supposed to disclose the release and allow parents to opt out of directories).

The second hole got much, much wider in the past few years.

FERPA always allowed school officials to release records to other education officials without parental consent. In 2008, that right was expanded to contractors and volunteers, as long as they were under “direct control” of schools. This included for-profit cloud service providers.

Are Marketers Providing a Service or Simply Making Money?

One of the concerns that Kamenetz raises in her article is whether student data will be monetized. It already has – in a billion dollar way. Reidenberg’s study found that fewer than 7 percent of district contracts restricted the sale or marketing of student information by vendors. It did not, however, say how many of the cloud service providers are actually selling that info. And who are these vendors?

You don’t have to look any further than your local school board and junior high and high school counselors. They have likely signed “site licenses” with cloud based solution providers such as XAP (“XAP Corporation is the pioneer in electronic and Internet-based information management systems for college-bound students and the leader in online data”) or Naviance, a program of Hobsons. XAP’s privacy statement states that “We will not share your personal information with outside parties except when we have your permission or we are required by law to provide it.” As the saying goes, the devil is in the details. You are giving your permission and they are selling your information.

At the College Board, their privacy policy states “Our Student Search Service is a voluntary program that connects students with information about educational and financial aid opportunities from more than 1,200 colleges, universities, scholarship programs and educational organizations. According to their policy, here’s how it works:

  • Students may choose to participate in Student Search Service when registering for a College Board exam.
  • As part of taking a College Board exam, students are asked to fill out a Student Data Questionnaire (SDQ).
  • Participating, eligible organizations can then search for groups of students who may be a good fit for their communities and programs, but only among those students who opt to participate in Student Search Service.
  • The search criteria can include any attribute from the SDQ, except the following: disability, parental education, self-reported parental income, social security number, phone numbers and actual test scores.
  • The most searched items are expected high school graduation date, cumulative GPA and intended college major. A full list of SDQ questions is available in College Board test registration materials.

According to Kamenetz, often the issue is murkier than the outright sale of information. For many cloud services, like Google Apps, the entire business model is based on mining data for marketing. “A quarter of the services are free to the districts — the providers are monetizing it somehow,” Reidenberg says. Even the nonprofit Khan Academy allows third parties like Youtube to track students’ Web usage.

In practice, defining the commercial misuse of student data is tricky. A program such as Pearson’s enVisionMATH, a software-based tutoring platform, continuously analyzes millions of data points on student performance in order to improve its products and pitch more relevant products to school systems. That’s both an educational and a commercial use.

Alternatives do exist. For example, Success Discoveries, developers of Career Coaching for Students, recently released their Student Resource Central information repository for public access. Part of the criteria for an information site being listed in Student Resource Central is the ability to provide useful information without providing any personal information. Sites like College Board are included due to the ability to gain value from the information on their site without sharing your personal information. They also list sites like Kaarme, founded in 2006 by concerned parents to expand college opportunities for high school students. Their goal is to make college education and scholarship information accessible and affordable by connecting colleges, parents, counselors, and coaches in a safe networking environment, free of charge.

Now you know why you receive a mail box full of marketing material. Safe surfing.

Carl Nielson is Chief Discovery Officer of Success Discoveries and Managing Principal of The Nielson Group, an organizational development consulting firm serving Fortune 100 company clients. As creator and master trainer of the Career Coaching for Students program for high school students and Career and Success Skills Mastery for College Students and Recent Grads, Carl and his team of licensed facilitators across North America have helped thousands of students find a better way through a career exploration process that works. Self-directed assessment and career exploration coaching packages start at $399. Local public workshops, distance-coaching and in-school programs available. Call for more information at 972.346.2892.

7 Things Any High School Student Needs to Effectively Compete


There is a great deal of advice when it comes to students preparing to compete in the global economy. Showcasing your abilities properly has now become more complex – and more critical. For example, a resume is a strategic tool designed to give you the edge over other applicants (for summer jobs, internships, and eventually that first job after school). When you use a Google search for resume writing, you receive 12.7 million hits. For most students, thinking about writing a strong resume is a “just-in-time” exercise. For many seniors in high school, that [strong resume] train has already left the station.But regardless of where the student is in their journey, it is never too late to start.

A resume reflects what has been. Students that have a desire to be competitive a few years from now need to be thinking about how they want their resume to look starting in their freshman year of high school. A resume matters when applying to colleges, especially the more academically elite colleges. A resume matters when you try for the internship that 500 other students are going for and there is only one position available. A resume matters when you are about to graduate from college and are trying to get interviews with the better employers. But the strength of the content of that resume starts with the beginning of secondary education – or earlier.

It only makes sense that the better employers are looking for the better students. GPA is only one measure and it may not be the main one.

News bulletin: Your grades aren’t the beginning and end to creating opportunities.
When writing resumes, a strong GPA is a great attention grabber but it is only a beginning. According to Heather R. Huhman, a Glassdoor career and workplace expert, experienced hiring manager, and founder & president of Come Recommended, a content marketing and digital PR consultancy for job search and human resources technologies, many of today’s job seekers tend to forget to include the things they’re passionate about or experiences they’ve gained outside of their academic accomplishments.

For many students, thinking beyond next weekend can be challenging. The reality is many students find themselves scrambling about their second year of college because they don’t have many things to list on their resume. Getting through school is the minimum you are expected to do. It is all the other things you do – or don’t do – that will determine your competitiveness – and the quality of your future opportunities.

So you have a 4.0 and you are in the top 5% of your high school graduating class ranking. With nothing else to add, you will likely not have as many options when it comes to college application acceptances, internships and ultimately those “first job” offers upon graduation from college. A strong GPA is valuable but it isn’t any where nearly as valuable as a high GPA and several extracurricular achievements.

Freshman in high school have the best opportunity for setting the stage for having a “totally awesome” resume that will pay big dividends to stakeholders of “You Inc.”. And by the way, you (the student) are the majority stockholder in You, Inc.

So here are 7 things you can do in high school (besides getting good grades and participating in extracurricular school programs – which you need to do as well):

1. Build a professional website, blog or online portfolio.

Online PortfoliosOne of the things that seems to impress employers when they research candidates is whether the individual has a professional website or blog. In the online information portal called Student Resource Central, an entire category is dedicated to Social Media and Online Portfolios. The top 14 online tools are listed –  some you might be aware of, and some so cool you must use them.

If you’ve created a professional website to showcase your knowledge, passions, expertise and accomplishments, you should definitely include a link to your website or portfolio in your future resume. Starting in high school and adding to it each year will set you apart from the competition.

2. Social media accounts.

Facebook Find Us LogoYour social media presence is another important element. When using social media, be mindful of what you showcase. Ideally, keep your social media clean of controversial language, political views and immature content. Start thinking like a professional. Assume anyone considering you for college admission, internships or job opportunities will find your content.

3. Entrepreneurial Freelance projects.

Employers value entrepreneurial experiences. Use any freelance opportunities to help you shine. One high school student turned a photography hobby into a revenue producing part time job. According to a survey of Generation Y workers (those ages 18-29), the third-most common college major for that group is “entrepreneurial studies,” and there are now 2,364 post-secondary institutions offering entrepreneurship and small business programs. Even if these students don’t become an entrepreneur, chances are they may go on to get a job with a young, venture-backed company or work for an established corporation that places high value (higher starting salaries) for entrepreneurial behaviors.

Showcase your freelance experience in your resume. Keep track of your accomplishments and people/organizations you’ve worked with.

4. Awards or special recognition.

BSA Eagle Scout BadgeGirl Scouts Gold AwardHave you received special recognition for being an outstanding contributor? You are in control of this more than you may think. Look for intentional ways to be recognized through your volunteer work, such as tutoring younger students, or through structured programs such as achieving the rank of Eagle scout in the Boy Scouts of America or the Gold Award in the Girl Scouts or by acts of service in your church or community. Plan to graduate with honors in high school and college. You will want to include these accomplishments and awards in your resume.

5. Certifications.

Project Management CertificationJob seekers who have certifications in a specific tool or skill or knowledge area can definitely benefit from including those items in their resume. Very few students see this one. A friend of mine helped his daughter study for and pass several certification exams, normally designed for professionals, before she entered college. Many certifications require some kind of experience or completion of a related project as evidence of applicable knowledge. You don’t have to be employed in a traditional job to meet these requirements. Search out the opportunity or ask those adults in your network for support. An industry-specific or career-specific certification will definitely help you stand out.

6. Side projects.

Girl Scouts project for Gold AwardSimilar to freelance work, side projects are a type of structured work that has timelines and outcomes. But they may not be tied to revenue. Volunteer work or helping your parents in the family business can be very powerful. For Eagle Scouts or Gold Award recipients, a project is required to receive the award. Be sure to include these projects, not just the award. Look for ways to claim significant accomplishments in your personal life and definitely include them on your resume.

7. Volunteer work.

student volunteersLook for opportunities to volunteer. Through school, many clubs or honors programs require volunteer work. Try volunteering every Saturday at a local food bank for the summer Are you into a particular sport? See if you can be an assistant coach on a youth recreation league (and get certified to be a youth coach while you’re at it). Look for unpaid internships too.  Volunteer experiences such as these can help you make a very strong impression on admission counselors or employers. Volunteer work also shows employers you have leadership and project management skills.

Carl Nielson is Chief Discovery Officer of Success Discoveries and Managing Principal of The Nielson Group, an organizational development consulting firm serving Fortune 100 company clients. As creator and master trainer of the Career Coaching for Students program for high school students and Career and Success Skills Mastery for College Students and Recent Grads, Carl and his team of licensed facilitators across North America have helped thousands of students find a better way through a career exploration process that works.  Self-directed assessment and career exploration coaching packages start at $399. Local public workshops, distance-coaching and in-school programs available. Call for more information at 972.346.2892.

What’s the Key to Success in Life?


success-really-looks-likeBelow is a link to over 80 people’s responses that address a burning question:  “What would you say if a teenager walked up and asked you: What’s the key to success in Life?” The question drew over 80 responses very quickly from professionals in a wide range of professions. Try using the compiled list of responses as a discussion topic with teenagers. If you are a teenager, try this exercise:

  • Highlight the top four responses (your favorites). Why were they your top four?
  • Were there similarities based on gender or cultural background, etc.?
  • Of your top four, what industry or job did the respondent list?
  • Which responses did you not like? Why?

Download the “response paper” here

Supporting teenagers to find their own voice in the world is what Career Coaching for Studentstm is all about. Let me know if you’d like more information.

My best,
Carl Nielson
Founder and Chief Discovery Officer
carl@successdiscoveries.com
Career Coaching for StudentsTM
a Success Discoveries program
(972) 346-2892

What is the ROI Value for Career Coaching in High Schools?


Supply vs Demand for Student Career Coaching?A posting on LinkedIn’s Life Coaching Teens and Young Adults asked for advice on pricing coaching services to schools. That started my brain thinking about the pricing formula I typically use for in-school, school-partnership, public workshop and private one-on-one programs using the Career Coaching for Students program.

Pricing – and value/ROI – for high school career counseling and coaching is very interesting and important. I certainly don’t have a definitive answer for other coaches but I’d like to share a few discussion thoughts, one formula for pricing and compare that to the per-student cost to deliver a one-semester course.

Note: All examples in this article use “typical” data but a specific proposal always gives consideration to the client’s needs and how the program being delivered is customized to meet that need.

Pricing vs Value/ROI vs Demand

In my corporate work, I have a minimum day rate of $3,500 as a starting point. That fee is neither high nor low, more likely it is about in the average for a consultant/coach to deliver a day’s worth of work in a corporate setting and includes costs such as assessments, books and other supporting materials. If the number of people participating is larger than 15 the fee goes up based on value and expenses on a per-person basis.

Deal-Demand-and-Supply-ForcesFor example, I am about to kick off a high-potential coaching program for 15 employees of a large multinational corporate business unit that includes an opening 2-day program, four months of one-on-on coaching and a closing 2-day program for a fee of $55k+. What does this have to do with schools/colleges? I think I have a lot to offer to schools. I would love to be full-time in that venue. Unfortunately, corporate clients tend to value my services greater. The irony is that if an education institution went all-in with say a thousand students in my Career Coaching for Students program over a 4 year contract, the math would work out ok for me (not great but doable). Most school administrators and college career centers think on a much smaller scale – especially when it comes to outsourcing a service they want to deliver with in-house teaching staff. From my information, the in-house staff model is failing – resulting in a great deal of wasted $$ and low-to-no benefits for the school or the student.

College-Students-Following-The-Career-Path-SheetsAt the college level, student participation in a college’s career exploration coaching service within the career center is less than one percent of the college’s student population according to several articles and social media postings by Career Center Directors. One thing we know is that students will recommend or not recommend to their friends based on a program’s value – regardless of if it is free or fee-based. If a program isn’t growing and the value isn’t driving demand, it is likely not being recommended by students to students. Having less than one percent participating in a service tells me students are “not” recommending the offered program to their friends. With a low participation rate, college presidents decide to fund other programs. But the need for credible career coaching remains a “big” need as evidenced by the “average” number of changes in majors per student in college and the average number of semesters to graduate with an undergraduate degree.

For those of us in the coaching profession, there is great economic diversity. Some professional coaches are the primary bread winner in the family. Others provide coaching services as a secondary and discretionary family income. If you fall in that latter category of “discretionary income” coaching, you might look at volunteering. If you don’t need income to live on and are in a position to do volunteer work, volunteering is a great and noble thing to do. Many high schools and colleges may consider you but you may also find trying to volunteer to be as frustrating as pricing for your services. I see too often those in the coaching profession who have the spouse’s income providing for the primary financial needs of the family. The need to price professionally isn’t as great and consequently, there is a low-ball pricing mentality. My opinion is that our passion for coaching (serving the needs of others) shouldn’t dictate our pricing strategy. I suggest you try to identify what the benefits will be for the client and price based on value – not based on a minimum income requirement.

A Pricing Formula for In-School Offering

The following is a general formula that I use for nonprofit/education institutional pricing proposals. My belief is that I either choose to volunteer or I choose to propose a professional solution that adds real value and price the proposal accordingly.

Sample educational institution pricing formula for Coaches:

  1. Calculate a desired hourly rate. What annual amount of income from coaching are you wanting? In other words, how do you value yourself in this profession on an annualized basis? Example: Let’s say you have a goal of $50,000 per year from coaching. And you think, “if I reach my ‘goal’ of 30 hours per week (pretty much full time), I will be pleased”. That equates to $50,000/2080 hours = $24.00 per hour (nothing for vacation, insurance, home office expenses).
  2. Double the hourly rate. This covers your personal expenses, taxes – any general costs of doing business and time for marketing to this client = FINAL HOURLY RATE.
  3. Determine all program delivery expenses (student materials, reproduction costs, etc.). Calculate down to the per student cost.
  4. Calculate the Total Program Delivery Rate. How many hours for delivery + how many hours for prep = Total Hours. Take Final Hourly Rate x Total Hours = Total Program Delivery Rate
  5. Calculate Total Raw Cost. Multiply # of student participants x per student cost =  Total Raw Cost
  6. Calculate Total Cost. Multiply Total Raw Cost x 1.25 = Total Cost
  7. Calculate Proposal Amount. For Small one-class proposal: Add Total Program Delivery Rate + Total Cost for a Proposal Amount.
    For a Large, multi-class calculation: [Total Program Delivery Rate x # of classes of 25 students] + Total Cost = Proposal Amount

Program Benefits and Goals:

For fun, let’s test this with a program called Career Coaching for Students delivered in a high school class room setting for one semester (http://www.careercoachingforstudents.net):

Better Career Planning Better LifeThe expected benefits need to be articulated and assigned measures that we can refer to later. Here is a short list of expectations for the Career Coaching for Students program:

  • Higher overall student academic engagement
  • Lower drop out rate
  • Greater percent of students with a plan for post-secondary education
  • Higher average class GPA at graduation
  • Higher SAT/ACT test scores.
  • Less higher education costs for students and parents (due to less changing majors and graduating on time from post-secondary education).

Applying the Pricing Formula – A Simple Example for the Coach

  1. Annualized net personal income goal: $50,000 = $24 per hour
  2. 2 x $24/hour = $48 hourly rate
  3. Program Delivery Expenses per student (binders, assessments, online student resource center):
    $129 for 50 students
    $99 for 350 students (we can lower costs dramatically when we have higher quantities, plus customize the binder with the school’s name and mascot)
  4. Program design.
    One class time per week for a semester for a class of 25 students.
    15 weeks per semester = 15 delivery hours for 25 students = .6 hours per student PLUS prep hours of 10 hours (rounds up to 1.0 hour per student)
  5. Total Program Delivery Rate
    $48 x # of hours (25 students = 25 hours in this example) = $48 x 25 = $1,200 Total Program Delivery Rate
  6. For a smaller program of 50 students: 25 students x $129 = $3,225
    For a larger program of 350 students: 350 x $99 = $34,650
    =Total Raw Cost
  7. Total Cost
    For smaller program: $3,225 x 1.25 = $4,031 one class of 25 students
    For larger program: $34,650 x 1.25 = $43,312 for 14 classes of 25 students
  8. Proposal Amount
    For one semester, one class of 25 students: $1,200 + $4,031 = $6,231
    For one semester, larger program of 350 students, 14 classes:
    $34,650 + 43,312 = $77,962

Analyze for Cost/Value Proposition:

Career Coaching for Students offered in-school:
Small one-class program cost per student: $249
Large program, multi-class cost per student: $223

To compare, as a publicly offered program to families, we average around $500 per student in a group workshop setting of 10 – 15 students for a 12 – 15 hour program. One-on-one for the CCfS program (about 12 – 15 hours) is $750+ per student (higher on the East and West coasts).

vs the Cost for One Teacher-Delivered Course in High School

What is the cost per student for any high school course? To be more exacting you could do the following calculation:

Teacher hourly salary rate x [# of hours for class + # of prep/support hours]

or  use a simpler calculation:

Teacher annual salary ($57,000) divided by # of classes taught over two semesters (14) divided by average # of students in the class (25)
References
http://money.usnews.com/careers/best-jobs/high-school-teacher/salary
http://new.every1graduates.org/wp-content/uploads/2012/03/OVAE_Cost_of_SLCs_Final_Balfanz.pdf

Teacher-Delivered Cost per Student

Teacher = ($57,000 / 14)/25 = $162 per student per class.
Of course adding school payroll burden for benefits and retirement of approximately 30% = $162 x 1.30 = $211 per student as a minimum. Double that to cover physical buildings and staff overhead which brings the teacher-delivered cost per student per course up to a more realistic $422 per student per course.

Your Pricing

Based on teacher-delivered pricing, you have room to price your offering in a way that is a win-win for you and the school. Keep in mind you are being given the facilities within the school and you are benefiting from the administrative overhead and lower overall marketing costs so it is not realistic to set a price of $422 per student for your offering. The price you want to stay closer to is the $211 per student for  a work agreement of 15+ students on one or two scheduled days per week.

Doing single student counseling/coaching with a school district? You need a contract based on multiple students in a semester that you will be providing one-on-one services to. That might be an estimate but at least you see what kind of interest, if not commitment, the school district has in using you.

Carl Nielson is Chief Discovery Officer of Success Discoveries and Managing Principal of The Nielson Group, an organizational development consulting firm serving Fortune 100 company clients. As creator and master trainer of the Career Coaching for Students program for high school students and Career and Success Skills Mastery for College Students and Recent Grads, Carl and his team of licensed facilitators across North America have helped thousands of students find a better way through a career exploration process that works.  Self-directed assessment and career exploration coaching packages start at $399. Local public workshops, distance-coaching and in-school programs available. Call for more information at 972.346.2892.

Do I Need to Have A Career Plan in High School?


dream-job-nextexitThe old saying “what you don’t know won’t hurt you” means if you do not know about a problem, you will not be able to make yourself unhappy by worrying about it. That belief is supported by the belief “ignorance is bliss“.

When it comes to creating/having a career plan, focusing on it (worrying about it) will actually create a great deal of happiness, help you avoid major stress and save you (and/or your parents) thousands of dollars. Based on almost daily news, the amount of college loan debt has escalated to levels considered very dangerous for our economy and for individuals. Having excessive education loan debt is a personal accountability issue – not a national economy issue.

How much debt do you want or plan to have when you graduate college? According to an article in the Huffington Post, “the average college graduate obtained a degree in 2012 with $29,400 in student debt, up from $18,750 less than a decade before in 2004, according to a new report.” To avoid unnecessary costs (which frequently ends up becoming debt) during college, avoid changing majors and choose the right college or university for you. If you are unsure about a career direction and go into college as an “undeclared major” you are likely to not have any revelations about a career direction by the end of your Freshman year. Whether you put it off or tackle career planning in high school, the only way to avoid unnecessary expense and find true happiness is to do the career planning work.

So, the short answer to the question, Do I Need to Have a Career Plan in High School?, is that you need to be doing the work of creating a career plan. The Career Coaching for Students program looks at this work as developing Decision Making skills. Decision making is a recognized skill of highly successful people and happens to be one of the weakest skills for incoming Freshman in college. You don’t necessarily need to have made a career decision but you need to be well on your way to identifying and understanding your career interests and the strengths, weaknesses, opportunities and threats associated with your career interests.

A career plan is the reward for the work you’ll do to determine your skills and interests, what career best suits your talents, and what skills and training you need for your chosen career.

By developing a career plan, you can focus on what you want to do and how to get there without worrying and without unnecessary expense. To do this well, you must start with a “professional-grade assessment” that helps you understand your personality strengths. Career planning is only one benefit of using assessments to become much more self-aware.  You’ll also find you will have a better understanding of your skills and experiences to discuss with potential employers (on your resume and in future interviews).

To eventually have a defined career goal, get started now.

A career goal can be a specific job you want to do — such as doctor or teacher — or be a particular field you want to work in, such as medicine or education.

Rather than limiting your future, a career goal may help you discover career possibilities you wouldn’t have thought of otherwise. There are several job possibilities with any chosen career. For instance, if you choose a medical career, you may want to be a scientist, a nurse, or a doctor.

A career goal can also guide you into doing what you want with your life.

  1. Become Self-Aware.
  2. Identify Career Interests.
  3. Narrow your career interests to a top two or three.
  4. Determine what you need to do to prepare for your chosen career.
  5. Besides the right college major, do you need special training? Some careers need the specialized training but don’t require a college degree. If so, find out what schools offer the training you need. Also, determine what kind of experience will you need to be successful in the career. Consider an internship as a way to get work experience in the career field.
  6. Write your career plan.  Use online tools to help you create a visual career plan.

Carl Nielson is Chief Discovery Officer of Success Discoveries and Managing Principal of The Nielson Group, an organizational development consulting firm serving Fortune 100 company clients. As creator of the Career Coaching for Students program for high school students and Career and Success Skills Mastery for College Students and Recent Grads, Carl and his team of licensed facilitators across North America have helped thousands of students find a better way through a career exploration process that works.  Self-directed assessment and career exploration coaching packages start at $399. Local public workshops, distance-coaching and in-school programs available. Call for more information at 972.346.2892.

Internships – So You Didn’t Get One This Year


State of Internships InfographicEvery college student knows about internships. It’s the thing to do – right? So in the Spring of your freshman year you attend career fairs, visit the Career Center on campus, create a resume, do a little research to see if there are any available internships and call it a day after finding out employers only talk to upcoming juniors and seniors.

So your sophomore year you go in a little smarter, prepared to “find” the internship opportunity that eluded you after your first year. Now, you “qualify” since you will be an incoming junior. All engines at full throttle! Then you find out all the internships are going to “incoming seniors” (this year’s juniors). Once again you are locked out.

Here are some interesting statistics from the infographic to the right before I share “the rest of the story”.

  • 97.6 percent of interns recommended internships to other students
  • As of April 15th, only 16.6 percent of seniors had received a job offer
  • 68.9 percent of college seniors have done at least one internship
  • Students with paid internships are three times more likely to have job offers than students with unpaid internships
  • Students with three or more internships are twice as likely to have a job offer than students with just one internship
  • 48.3 percent of internships were paid in 2014

Here’s the rest of the story…

So you have one last chance at an internship – next summer between your junior and senior years. You could approach it the same way you’ve done in the past – and likely end up empty-handed. Or you can take control of your own destiny and step up to the challenge. Here are some ways you can step up:

A. Meet representatives at the on-campus career fair. Get their business card. Attend profession-related association/chapter meetings in cities close to you, take business cards and get business cards from attendees.

B. Create a “drip marketing campaign where “you” are the product you are marketing (not selling!).

Identify the top 25 employers for internships based on your career direction. Don’t stop until you have 25 on the list.

Contact someone at each company to confirm an internship program exists. If not, you have to evaluate the value of keeping that company on the list or replace it with a different company. For example, the company may not have a formal internship program but you know someone who works there and they have told you it is possible to get a summer job there. In that case, you might want to keep them on the list. However, with no formal internship program and if you don’t have any “warm” or “hot” networking contacts at the company, you either need to get the networking contacts quickly (see LinkedIn) or drop the company.

Connect on LinkedIn with all employer contacts you can find at the employers on your list.

Construct a “Contact Management” Excel spreadsheet includes the name, job title, company name, mailing address for the contact, phone number and email address.

Use the Excel spreadsheet with Word Mail Merge to create printed letters and other materials you’ll be mailing (via USPS or FedEx) to your contacts. You can also track all activity with each contact using the contact management spreadsheet. For 25 companies, your goal is to obtain at least two contacts at each company. One is the key HR or “Talent Acquisition” specialist that handles internships. The other is a line manager, meaning a department head. This might be a VP, Director or Manager.

Design a campaign of ten communications, use e-mail, printed letters/postcards and phone calls.

Drip Campaign Sample Design

  1. SEPTEMBER: “I Want the Internship” postal mailing – This could be a letter or postcard design stating that: “I am so interested in what [xyz company] is doing related to [your field of interest] that it would be a great thing to intern at their company. I will be completing my junior year this upcoming May and want to intern at your company. I know this is a little early but I do want you to know of my interest. I’ll be reaching out to you a few more times over the next six months. If the possibility of an internship goes away just let me know and I’ll stop sending these. I’ve attached my resume in case you are personally interested. If you know someone who might be interested, don’t hesitate to send my resume to them.
  2. OCTOBER: “My LinkedIn Profile” – Hopefully you are already connected but if you aren’t no problem. If the contact has a LinkedIn profile, you can send them a “message” (if you are connected) or an “Inmail” (if you are not connected). In this message, you have to be brief. You might ask a question related to news you read about the company like “Hi ___, I read about the 80% layoffs at the corporate headquarters today. I hope you weren’t one of them but I feel for everyone who lost their job. Speaking of jobs, is the internship program going to survive the cuts?” That example, while using great ironic humor, probably won’t be seen in a humorous way. A better example might be “Hi ___, I just read about the new product release [check their Media page on their website for latest press releases]. Congratulations! I’m sure it took a lot of work by a lot of people. Reading about it made me wish I had been one of those contributing. I hope to do an internship with your company next summer so maybe I will be able to contribute in some small way. “
  3. NOVEMBER: Postal mailing, postcard or letter. Dear ___, Just a short note to say I am still very much interested in the ___ internship opportunity this upcoming summer. On a related note, I made a 4.0 in my Fall semester classes which included [name a relevant course, don’t name a course that they wouldn’t care about]. I also was elected president of the ___ club [if relevant to your career direction or if you feel it helps identify your leadership or project management skills development focus].
  4. DECEMBER: Phone Call
  5. JANUARY: Postal letter. Attach resume. This is a more formal letter requesting to speak with the person about upcoming opportunities to intern at their company. This may be customized based on what you already know.
  6. FEBRUARY: Email. Find something relevant about what positive things are happening at the company. Let the reader know you saw it/heard about it and that you are excited about the possibilities of working at xyz company. You can state that you’ve submitted your resume to the online applicant system per recommended procedure. [if that is true] or you can state that you are hoping to hear about any possible internship soon. If they can provide insight, it would be appreciated greatly.
  7. MARCH: If necessary; if no action has taken place. Obviously, if you are in mid-stream of getting the internship, you’ve stopped the regular drip marketing campaign by now and following the company’s requests/directives. But if they are like 50% of companies, an internship job posting hasn’t even happened.  Send another more formal letter with resume attached. You might expand who you send it to as well. Go higher in the organization if you can identify the right contacts.
  8. APRIL: Time for a phone call. Time is running out. At this point you need to talk to someone who knows what is going on. Certainly, you need to call the people you’ve been sending all the other communications to. But ask for and look for others who may be more appropriate or have more decision making authority.
  9. MAY (twice): Check the job posting site for internships that might have come in late. Make follow up phone calls to all you know in the company.
  10. Late MAY: Email. Send your contacts a short note saying you haven’t landed that internship at their company yet but remain extremely interested. Tell them that “if an opportunity to job shadow for a week is available, you’d like to talk with the right person to make that happen”.

USPS mailings are low cost. If you have the budget, FedEx envelopes cost more but they are more notable. Remember that for the higher-level executives, there may be a gate keeper opening the mail for them. The more you can be appealing to the gate keeper, the better the chances your material is seen and discussed. Designing all ten communication pieces up front makes it much easier to do the actual design work and follow a theme. Use respectable humor occasionally but also be professional and direct with most of your communications.  For example, all of your pieces might open with “From [Name], Your #1 Prospective Intern”.

Don’t forget how to use the phone.

Calling these contacts too often will not be good, however, perfect call timing has to do with one time of the year it is and what time of the day it is. For a summer internship, a first inquiry phone call in September (about 7 months before the actual internship timeframe) is very appropriate and accepted by most. A phone call in December just before the holidays hit is a great time for the second call. People are feeling the giving spirit and starting to wind down from the year. Your purpose of the second call is to ask for career advice (if a line manager, not HR) or, if it is HR you are contacting, you are inquiring about their plans for internships related to your field. Keep in mind you’ve already sent emails and postal mailings to these people.  A third call is appropriate around February if you haven’t already been invited to interview.

So, if you really want an internship, move out of your comfort zone, manage yourself like a PR firm would manage you and get proactive in your pursuit.

Good luck next year!

Carl

Carl Nielson is Chief Discovery Officer of Success Discoveries and Managing Principal of The Nielson Group, an organizational development consulting firm serving Fortune 100 company clients. As creator of the Career Coaching for Students program for high school students and Career and Success Skills Mastery for College Students and Recent Grads, Carl and his team of licensed facilitators across North America have helped thousands of students find a better way through a career exploration process that works.  Self-directed assessment and career exploration coaching packages start at $399. Local public workshops, distance-coaching and in-school programs available. Call for more information at 972.346.2892.

Free Download: Knock Em Dead Secrets and Strategies for First-Time Job Seekers


The Wall Street Journal says Martin Yate is “One of the most admired authors in the career space.” The US News and World Report says “Classic…” and the Los Angeles Times says “Nineteen editions says something about quality”.

Martin Yate is a New York Times bestseller.

Martin Yate has an exciting free gift available on Amazon this week!  You can get a free copy of the Kindle version of  Knock Em Dead Secrets & Strategies for First-Time Job Seekers from now until Sunday (April 27) at Midnight.  I invite you to share this book with the young people in your life. It’s perfect for college students, recent graduates, emerging professionals and anyone who wants to get their career started on the right foot.  Click  here to download.

Click HERE to download your FREE copy today. Please tell your friends and  share the offer with your social networks – the offer expires at Midnight on April 27th.

Don’t own a Kindle? You can download a free Kindle app on almost any computing device HERE.

Brought to you by

Career Coaching for Students™

So what do you want to do with your life?

The Dreaded Phone Interview


This article is one of literally hundreds we’ve posted or referenced in Student Resource Central™, the online research portal for high school and college students. Student Resource Central supports the various research tasks that students complete in the Career Coaching for Students™ program.

Even adults will benefit from taking the advice in this article to heart.

Phone interviews have become a common way for employers to screen interns and potential employees during the hiring process. Unlike traditional, in-person job interviews, phone interviews are usually fairly short. This makes phone interviewing an effective way to narrow down the list of candidates before scheduling in-person interviews. Unfortunately, many people are not comfortable conducting a conversation of that importance over the phone. Many times the student feels intimidated. The truth is, when it comes to students, especially for internship opportunities, the employer is NOT wanting to learn more about your academic accomplishments or those extracurricular activities you did in high school. They are also not looking for perfectly polished phone presentation skills. They are looking for an authentic, engaging and intelligent person.  The following tips can help turn an awkward interview into a confidence-inspiring success.Phone_interrview_The_Office_images

Preparation is the Name of the Game

When preparing for a phone interview, don’t forget that not all recruiters and employers schedule the call ahead of time. At any moment, anyone connected to your network could stumble across your resume or an employer you’ve contacted could decide to call you. Your chances for success in your job search will be greatly improved if you try to always expect the unexpected (especially during a job interview).

Keep Your Resume Near the Phone

Knowing that you could get a call from an interested employer at any time, whether for an internship opportunity, summer job or that first job out of college, you should always keep a recent copy of your resume near the phone. That way, whether or not your phone interview is anticipated, you will have all the information you need right at your fingertips. Of course for a job interview, your resume is not the only resource you should keep handy.

Create a log for keeping track of the resumes you send out, recording each company, position title, contact name, date the position was applied for, and qualifications for the job. If you have a chance to research the company, make a file with that information, and keep it near the phone as well. Finally, you should always have access to a notepad and pen during a phone interview, so that you can write down additional instructions they might provide such as a name and phone number of someone at the company. Be sure to write down the interviewer’s name, key questions he or she asked, and your responses.

Practice (and a Cheat Sheet) Makes Perfect

Just like with a traditional job interview, you should try to anticipate questions the interviewer might ask. If you have come up with examples and practiced your answers ahead of time, you will sound much more intelligent and confident in the interview. You might record in a journal the questions you are asked in phone interviews and write an ideal answer with it. Moreover, since the interviewer cannot see you, there is nothing to stop you from referring to a “cheat sheet” – notes to help you remember your practiced answers, so that you never sound like you have been taken off guard. Your cheat sheet should be bullet points only, do not read directly off the cheat sheet.

When you practice your answers and put together your cheat sheet, you should think about job interview questions that are traditionally asked, such as:

  • Tell me about yourself.
  • What are you looking for in [an internship] [a job]?
  • What are your strengths and weaknesses?
  • Where do you see yourself in 1/5/10 years?
  • What is your leadership style? Please give an example of a real situation where you took the lead.
  • Describe a situation where you had to work with others to solve a problem.
  • Give me an example of a stressful situation you have encountered on the job or at school (not a personal situation). How did you handle it?
  • Tell me about your three greatest accomplishments so far.
  • Do you have any questions? [Have a few questions that are directed at getting more information about the opportunity and what traits or experience the employer is looking for in the ideal candidate.]

Many of these questions are difficult to answer on the spot. By preparing your answers ahead of time, you give yourself the opportunity to think through your answers carefully. Your notes will refresh your memory if you draw a blank, and help prevent you from freezing up during the interview. As for the first question above, “tell me about yourself”, that is not a speed dating question. The interviewer wants to know about you relative to the job opportunity. If you are sharing things about yourself that have no relevance for how you fit the job, you have crashed in the ditch.

Giving a Fabulous Phone Interview

If you’ve done your homework, the phone interview itself should be a breeze. The important thing at this point is to remember to make sure the interviewer can hear and understand youand vice versa – as well as possible. Be articulate in the way you talk. You don’t have to use fancy words but you need to project what you say with a clear voice. No mumbling.Student phone interview

During the phone interview, you should:

  • Find a quiet place immediately. Other students, children, pets, televisions, and music are all noisy distractions that should be avoided. If the phone interview is scheduled in advance, you can arrange to have a quiet room all to yourself. If you receive the phone call unexpectedly, retreat into a quiet room or suggest another time for the interview. If using a cell phone, be sure you are stationary and have excellent reception.
  • Sip water periodically but quietly (no bottles). Nervousness often causes your mouth to dry out, which can in turn change the way your voice and pronunciation sounds to the interviewer. If you know about the phone interview ahead of time, you can have a glass of water on hand, along with the other materials you have prepared.
  • Avoid eating, smoking, or chewing gum. Excess movement of your mouth and throat will make you harder to understand, and possibly distract or even irritate the interviewer.
  • Give short answers. This is a critical element to conducting a great phone interview. If you are talking more than 40% of the time, you are too long winded. Many people talk too much when they are nervous. This is especially easy to do in a phone interview, because you don’t have the other person’s visual cues to indicate when it’s their turn to talk. To make sure you don’t make this mistake, only talk long enough to directly answer the question –  and do not repeat the answer. A moment of silence, while it might seem awkward to you, lets the interviewer know that you are done. Silence on their end is probably them taking notes.
  • Speak slowly and clearly. Speaking too fast, whether out of nervousness or habit, will hurt your chances by making you harder to understand. Instead, make a conscious effort to slow down and enunciate clearly.
  • Stand, stretch, or pace occasionally. Standing improves the quality of your voice by increasing airflow to your lungs. Additionally, many people find it easier to adopt a salesperson-like attitude when they are standing or moving around. As a result, changing your posture occasionally can make you sound more confident to the interviewer.
  • Smile. Believe it or not, a smile changes the quality of your voice. If you are smiling, the interviewer will hear it in your tone!

Finishing Your Phone Interview on the Right FootPhone_Interview_student_image

The phone interview is drawing to a close; what do you do now? These final moments are just as important as the preparation and the interview itself, as they can determine what comes next.

  • Thank the interviewer. Verbally thank the interviewer for taking the time to speak with you. If you don’t remember his or her name, ask for it again and write it down, so that you can send a thank-you note as well.
  • Suggest an in-person interview. The whole point of the phone interview was to score a traditional face-to-face job interview, so if the interviewer doesn’t mention what will happen next, you should bring it up. For example, you can say, “Thank you very much for taking the time to call me. I’d like to have the opportunity to meet in person. When will you be scheduling the next round of interviews?” If you don’t feel comfortable being that direct, you can ask “What do you expect to be the next step for me?”
  • Reiterate your interest in the position. You want to leave the interviewer with the impression that you are enthusiastic about the job. Let him or her know how interested you are about the prospect of working with the company.
  • Send a thank-you note. Just as with a traditional job interview, you should follow up with a polite thank-you note (written on paper and mailed with a stamp!). You can also use the thank-you note to reiterate your interest in scheduling an in-person interview. Just be sure to send the thank-you note out promptly (same day), as the interviewer may soon be making final decisions about who to call back!

Phone_Interview_hiring_mgr_2_imagesMany people find a phone interview more nerve-wracking than a traditional job interview. This doesn’t have to be the case, however. While some phone interviews happen with little or no warning, in most cases you have just as much time to prepare as you would ordinarily, with the added benefit of being able to use your notes during the interview.