Tag Archives: choose a major

Survey Identifies How Students Choose Their College or University


Infographic_TrendsinHigherEd204 university counselors in 33 countries took part in an IE University survey designed to pinpoint the interests and preferences of the upcoming generation of university students with regard to study abroad and most popular degree programs.

The survey shows students choose a university mainly to gain training and skills for a future job, and choose a specialization because they feel there is job market growth in that field. When asked about the main reasons for choosing a university, counselors cited:

Main drivers

  • Prestige
  • Location

Secondary consideration

  • Scholarships
  • Content

These findings suggest there is either a lack of appropriate guidance at the high school level or students are dismissing better advice for how to choose a college or university.

With the percent of students changing majors 2, 3 or 4 times, taking 5 years to complete a 4-year degree and student retention and graduation rates dropping, students need to take a smarter approach to choosing a college or university.

The fact that students list prestige as the #1 consideration creates immediate risk for the student. By not considering newer institutions, that may actually be way ahead of their more traditional and prestigious counterparts, students are missing out on some possibly better choices. But even if your needs are best served in one of the more traditional universities, the most prestigious option may not have the best program for your area of study. Prestige alone is not a good reason to choose a college or university.

The best order of consideration and prioritizing that has been shown to produce the best choice (high satisfaction with choice, retention, graduation in expected time frame) for the student is:

  • Determine career interest(s)
  • Determine education requirements for the career interest(s)
  • Create an education strategy (choice of majors, field of study)
  • Research and identify colleges/universities or vocational learning institutions that are leading in the chosen field(s) of study (a high level of prestige for the specific subject area)
  • Rank findings to create a short list of institutional choices
  • Conduct on-campus visits to all short-listed choices
  • Make the choice

With the cost of higher education so high, a one-semester course correction costs thousands of dollars. By following a smart strategy for decision-making, students can avoid that unnecessary added expense and be much happier with their choice. But it requires students to change the way they think about school choices.

Carl Nielson is an organizational development consultant, executive development coach, career coach and author of the Career Coaching for Students program for high school students and the  Career and Success Skills Mastery for College Students and Recent Grads. Assessment and coaching packages start at $349 – checkout the Summer 2013 special offer.

 

Student Resource Central 10x more useful than ConnectEDU, Naviance, Kuder, Career Cruisin or XAP


The Career Coaching for Students™ program has so much to it. Independent career coaches, high school counselors and college career center counselors are finding the assessments and strategies creating significant breakthroughs. We call this disruptive technology.

This article focuses on one part of the program that other programs minimize. Student Resources Central™ offers students and parents access to the best resources on the web. From career research, choosing a major, choosing a school, financial aid, scholarship research, college admissions and application process to the latest in resume portfolios, this portal to the vast unlimited resources on the web has it all. The website sprinkles advice throughout. The organizational layout enables the user to go exactly where they need to within two clicks.        SRC Welcome Page

Below are screen shots of the main tabs. Each main tab has subtabs that offer carefully selected resources. Click on the screenshot to see a larger view to read the subtabs.

Criteria for a resource to be included in Student Resource Central:

Quality of information. Including the source, we don’t think it helps you to receive bad, biased, out-dated or partial information.

Agenda-free. The recommended resources are not operating a marketing data collection site that will use your personal information to market their sponsors.

Ease-of-use. There are plenty of web information pages. Just do a simple search on one topic and you’ll find millions of pages. Which are really worthy of your time? How much time will you have to spend shuffling through hundreds of pages before you get to the right pages of information? With SRC, you’ll quickly find your way through any webpage we direct you to.

Several great take-action recommendations

Several great take-action recommendations

 

Career Coaching for Students extensive library of worksheets, videos, and more

Career Coaching for Students extensive library of worksheets, videos, and more

The most extensive Career Research portal on the web - and easy to use

The most extensive Career Research portal on the web – and easy to use – including several extensive career video libraries.

Education Research that gives you what you need - like college freshman retention rates and graduation rates

Education Research that gives you what you need – like college freshman retention rates and graduation rates

Straight scoop, how to and information with integrity is what the Financial Aid and Scholarship resources are about. Most scholarship websites are nothing more than marketing websites. Not at SRC.

Straight scoop, how to and information with integrity is what the Financial Aid and Scholarship resources are about. Most scholarship websites are nothing more than marketing websites. Not at SRC.

Writing a resume and developing interview skills are just the beginning. So much for you to leverage including career advice videos.

Writing a resume and developing interview skills are just the beginning. So much for you to leverage including career advice videos.

Using social networking sites is key to career research, getting inside information about colleges and universities, finding internships and landing the first job out of college. The latest in using Portfolios is reviewed with a list of free cloud-based portfolio apps.

Using social networking sites is key to career research, getting inside information about colleges and universities, finding internships and landing the first job out of college. The latest in using Portfolios is reviewed with a list of free cloud-based portfolio apps.

If all of that isn’t enough, Student Resource Central is including the Life Skills for Students™ program too – for the one price.

The good news is that if you’ve purchased the Home Study Personal Edition of Career Coaching for Students or engage one of the licensed facilitators for a one-on-one service or workshop in your area, you receive Student Resource Central automatically. Purchasing the full package is the best way to go.

However, if you don’t want to buy the entire Career Coaching for Students program and receive the cool assessments and student binder, Student Resource Central is available, for a limited time, at a ridiculously cheap rate. The same rate applies for families or teachers wanting to use the resources for an entire class.

After comparing to other offerings, it becomes obvious that those other programs are trying to do the minimum while maximizing profits. Student Resource Central – well – is just simple, common sense that everyone can benefit from.

 

Warning: Campus Career Services NOT There to Help Students Choose a Career


B-Schools With Career Services That Rock—MaybeBusinessweek conducts a survey of college career centers each year. The way they wrote the article (see link), apparently college campus career services are not expected to assist students in choosing a career. So do you go to academic advising for help? Not really. They refer you over to the career center.

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Excerpt from the Businessweek article:
One of the more perplexing things about business school career services is that student perceptions of how good a job their school is doing often bear no relation to the school’s real-world performance at placing students in high-paying jobs.

But wait, maybe there’s hope
Based on the survey data, students who took the Businessweek survey (summary article at http://www.businessweek.com/articles/2012-11-13/b-schools-with-career-services-that-rock-maybe) consider career services to be more than just placement and salaries.

In fact, the services include much more, from organizing career events on campus to connecting students with alumni who work in their targeted industries and providing help on job applications and résumés. Students who rate their school’s career services highly—notwithstanding mediocre success in the job market—are effectively giving them an “A” for effort. So if you’re looking for schools where you’ll get lots of help in your job search, consider those on our “best” list—you may not land your dream job, but it won’t be for lack of trying.
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Many career centers offer career counseling. Just keep in mind the “counselor” you are working with may be a grad student who has never had a job outside of the college. Or the counselor’s skill set may be stronger around how to write an effective resume than how to understand your talents and identify careers that are ideally suited to your talent makeup. Even if you are aiming for a business school education, there are many career paths that your education will support that you are less or more suited for talent-wise.

So where does a student go for assistance in choosing a career?

How to Stand Out


Jeff Haden (Inc. Magazine and Business Insider) posted two articles that any college student (and high school students for that matter) should use to “audit” their resume and their elevator speech. I’ve provided highlights of the main points here with my own bits of advice. The full articles are:

6 Ways Successful People Stand Out by Jeff Haden

10 Ways You Should Never Describe Yourself by Jeff Haden

Let’s face it. Your resume is a frustrating document to write. Do you include details or keep it high level? Do you include all work history or just the relevant stuff for the position you are applying for? Is one page the rule or is it best to have multiple pages?   The article “10 Ways You Should Never Describe Yourself” makes some very valid points. But how do you describe yourself? As Jeff states in his article, the 10 ways to describe yourself are great for others to say about you but probably not okay for putting on your resume.

At the end of this article, I’ll offer a complimentary assessment that will give you words to describe yourself. Yes, putting a few descriptors on your resume isn’t wrong, just don’t put words that are too general. My rule of thumb is, “if you are using a descriptive word because you think it is what the employer is looking for then you are misusing the space in your resume.

Haden’s 10 Words You Shouldn’t Use

Motivated – A better word might be “self motivated” which can be substantiated by things you’ve done.

Authority – Taking charge and leading (position authority) or having exceptional expertise (knowledge authority) need to be self-evident in your resume. A better strategy might be a statement like “Recognized for my leadership on the xyz project.” or “Recognized for my research on the zyq study.”

Global Provider – This may not be applicable to students, at least not right now, but many students have taken advantage of a Study Abroad program. This doesn’t make you a global expert. List the overseas period and describe what it gave you.

Innovative – Some people actually are innovative. That can be a good thing or a curse depending on the job. Some bosses don’t want a young upstart coming in and challenging or changing everything. They want you to learn. Employers want to know you are able to appreciate and follow their policies, procedures and work strategies. A better word might be creative if you were solely responsible for something new and creative that was recognized. However, that word has been overused.

Creative – We gave this one away as part of Innovative. Overused is the issue. Just be sure you have been recognized for something special. If not, don’t bother using it.

Passionate – This has no value. However, in the assessment report you might see “customer focused” or “results oriented” or “goal oriented”. Use those if you have a story to connect the word to.

Unique – Everyone is unique. I don’t see this word used too often but if I did, I think I’d file the resume in the round file.

Guru – Even if you could substantiate this some how, a student or recent grad isn’t a guru in anything. Be a learner.

Incredibly… – This is way too informal and is an exaggeration word. Avoid all words that exaggerate what you are trying to say.

Words that Work

If you’d like to take an online assessment to find better descriptors for your resume and for your interviews, go to http://www.ttisurvey.com///142181FUW This assessment takes about 20 minutes (2 parts @ 10 minutes each). The report is approximately 46 pages and will come directly to your email.

Haden has also made a list of 6 ways to stand out. There are many ways to stand out. I saw a person with pink and yellow hair. Yes, they stood out. Many young people today are  getting tattoos. To stand out from an employer standpoint, get into the recruiter or hiring managers head. What if you were them? What would you be looking for in a new hire?

Haden’s 6 Ways to Stand Out

Be first, with a purpose – From showing for the interview, to finding the job opportunities before they are posted on the company website. A position is officially approved and being recruited for 10 to 15 days before it gets any public exposure. Also, some companies have a policy of posting a position for as much as 30 days internally before posting it publicly. Make it your business to get the inside scoop from current employees and managers at the company you want to get hired. A great starting point is LinkedIn. But you have pursue that rich networking tool with purpose.

Be known for something specific – My son was advised to play down some of his high school accomplishments in his resume by a visiting industry mentor. The fact that he was accepted to and graduated (June 2012 –  and yes I’m very proud) from a prestigious university “assumes your high school years were impressive.” Whether it is high school or college stuff, be known for something! If you are currently in high school (or a parent of a HS student), be involved in something. I recently provided career coaching to a group of HS students (see Career Coaching for Students) and one student took this advice to heart and met with the school counselor and principle of the HS to request formation of a Poetry Society/Club. Stating on your college application resume “Founded and served as President of the Poetry Club” is what colleges and employers like to see. Just be sure you are able to say something about what you did after you founded it, such as, “grew first year membership to 48 students” and/or “Held 8 club meetings where 25 student-written poems were presented.”

Create your own side project – Integrating the project with another activity makes it exponentially easier and more likely to be completed. Many students are critical of, or sarcastic about, students that are in Boy Scouts or Girl Scouts but colleges and employers value the experience. Both of these organizations have an “ultimate level” (Eagle Scout or Gold Award respectively) that is usually attained during high school that includes a significant project.  My daughter was president of the ecology club and also achieved the Gold Award by designing and building out the grounds as part of a “Greenhouse Enrichment Project”. This required fund raising, organizing volunteers and working with the high school administration for approval and support. The fact that she was involved with the Ecology Club gave her the ability to offer service hours to club members. Getting volunteers was easy.

Put your muscle where your mouth is – Don’t talk about what is wrong, even if the interviewer asks you to describe something that someone else screwed up. When put in that awkward situation, always share a situation or problem that you were at least partly responsible for delivering the solution – even if you were the one that screwed it up. Being part of the solution is what everyone wants.

Show a little of your personal side – Personal interests help others to identify and remember you. For many interviewers, asking the proverbial “tell me about yourself” can lead to all kinds of responses. Stay focused on the purpose of the question and environment you are in. If the interview is a standard 30 minutes, and you talk for 10 minutes about “who you are”, it is likely you won’t be getting the job or internship. Be prepared for how to “share a little.”

Work harder than everyone else – There is a book titled “Only the Paranoid Survive” by Andy Grove, ex-CEO of Intel, that gets this point across and then some. If you are in the right major and career for you, (or soon will be) this isn’t a hard thing to do. If you feel apathetic about your major/career choice, now is the time to do the work to find your passions. Working harder than everyone else should not be a chore. Look for the career that you can say “I can’t believe they pay me to do this stuff.”

Carl Nielson is an organizational development consultant, professional career and executive/leadership coach and creator of the nationally recognized program Career Coaching for Students™ . Career Coaching for Students is available as a district-wide high school program and in group and on-one-one offerings through certified career coaches throughout the United States, Canada and other countries. Contact Carl Nielson at carl@successdiscoveries.com or call 972-346-2892 to discuss specific needs. Or visit us at http://www.careercoachingforstudents.net

Choosing and Changing Majors: Status Quo or A New Standard?


The following graphic is from The College Board. We’ll start the discussion here.Is Changing Majors OK?

From the quote in the green bubble, “It’s okay to change your plans even if it means changing your major.” Well, yes, if you find yourself going in the wrong direction, change direction. But The College Board position, and that of most colleges and universities, is that changing majors multiple times to “find yourself” is okay. It isn’t. What it tells me is that the student didn’t do the work to determine a career path prior to showing up at college.

Many colleges and universities report the statistics that support the 2005 article by MSNBC.com that indecision about what major to choose can prove very expensive.  According to Dr. Fritz Grupe, founder of majors.com, eighty percent of college-bound graduating high school students have yet to choose a major before arriving on campus.

With tuition averaging $18,000 or higher in 2012-2013 at public universities, and much higher at private universities, indecisiveness can drain college savings accounts as students restart course sequences or transfer schools – losing credits in the process. Ultimately the result is that the student extends their college days beyond the four years parents planned to finance.

According to College Board, five- and  six-year students are not uncommon. Roughly 40% of those who start a four-year degree program still have not earned one after year six!

There are a variety of good reasons for dragging a college career into its fifth and sixth years—from taking time off for foreign study, to taking advantage of internships and co-ops or needing to balance academics with part-time employment to pay tuition. But changing majors is the one thing that drives up an education’s cost while potentially driving down a student’s self-esteem. It is also the easiest to avoid.

Bad Advice?

There are many (too many) assessments that aren’t valid and reliable. There are also “exercises” that professional counselors recommend if you don’t have access to professional tools such as valid and reliable assessments.

Kate Brooks, director of liberal arts career services at the University of Texas at Austin, thinks surveys can help focus a student’s attention on potential courses of study but she warns about the the students tendency to apply the results too inflexibly. “Often a student will say, ‘the test says I should be a florist, so that’s what I have to be,’” she says. A valid and reliable assessment and process doesn’t result in one career choice. A student that has that belief wasn’t counseled properly and was most likely not using a valid and reliable assessment instrument.

“Nationally, we see statistics quoted that as many as 80% of all college students change their major or that the average college student changes his/her major an average of 3-5 times. If you were able to count how many times students change their mind about what they want to do after graduation, it would be much higher. “
University of Missouri • MU Career Center, 2010
Student Success Center

Rather than properly designed, validated and reliable assessments, Brooks favors an exercise to help undecideds identify and translate interests into majors and eventually careers they will succeed in and enjoy.

She sends students to the nearest Barnes & Noble to browse the magazine racks. They are instructed to buy the three magazines they find most interesting. “We then discuss what prompted them to buy those magazines. It may be they chose Newsweek because they are interested in current events and politics. Or possibly there was an article in ESPN about nutritional sports bars. We talk about how pursuing chemistry could lead them to create a better bar or sports drink. Or maybe it is the marketing aspect that appeals to them — the ads. The point is to help them understand what things excite them and what careers are connected to those things, and which majors would lead them to those careers,” explains Brooks.

That exercise is wonderful but too simplistic. Choosing a career and the best major for that career direction is a little more complicated than that.

Tips for helping your student choose major

What can parents do to help their children get through college in a timely fashion while staying passionate about their choice of major? Here are some suggestions I think are worthy of considering:

  • Refrain from pressuring children into making quick choices or pursuing majors associated with high income professions. Not everyone should or can be a doctor or a lawyer.
  • Focus attention on pursuing courses of interest based on a career direction, even if the immediate relationship to a major or career is not obvious.
  • Double-majoring is a great way to keep opportunities open. With good planning in high school, double-majoring is not only very doable, it may very well be more interesting and provide an extra level of motivation and self esteem.
  • Encourage participation in job shadowing — going to work with people to see what their jobs actually entail and asking people they meet how they got into their careers. While in high school, interview people in the career of interest that are passionate and successful. Parents can help set this up.
  • If they do enter school undecided, engage in a career coaching program that provides professional-grade (highly valid and reliable) assessments and a process that leads to clarity and good decisions. It doesn’t hurt that the program will also assist in a broader sense of creating success across the bigger picture of life.
  • Refrain from giving advice based on the job market of twenty-some years ago or the “parent ego”. Today’s employers need a different kind of worker and favor different degrees. Many parents see their own career as a great direction for their son or daughter. Genetics may have played a part in creating that awesome son or daughter but choosing a career is a highly individualized event.
  • Urge them to take full advantage of campus advisory services to avoid floundering, shifting from one course of study to the next, and prolonging their dissatisfaction and their academic careers. While I am generally strongly negative in my bias about college advisory competencies when it comes to assisting students in choosing a career direction and then matching potentials majors for that career, if you are taking any of the other advice above, this may not be necessary but it is usually the first option. students rely on and is the one option with the greatest gap between expectation of value and actual value. Just keep in mind, you might be told to go to the local magazine store to find your career.
  • Help them understand that a major is not a career. There are multiple paths to most careers, just as there are multiple careers that can be had from a single major. Encourage them to explore their options. Having a career direction is much more powerful than choosing a major.
  • Help them prepare academically before arriving at college to avoid spending their high-priced time on remedial or review classes.
  • If a child is undecided, consider seeking out a college with the resources to acquaint them with all the options to make a well-founded decision. Not all schools have or emphasize such programs.
  • Understand that the student-to-counselor ratio averages 450-to-1 nationally at the high school level. Do not rely on high school counselors to guide children through the exercise of choosing a major.

However they get there, encouraging children to think through their career interests before choosing a school or program can help them avoid future frustration, academic let-down or feelings of failure. It is also key to helping them graduate in four years and move into their ‘real’ lives before they out-spend their college savings accounts.

A more up-to-date and informative article is available.

2015 national webinar to be held in July for career exploration and planning that leads to choosing a major

Parents Guide to Career Exploration and Planning


It isn’t possible for every high school student to benefit from the Career Coaching for Student program (maybe some day). If it were, you’d be sure to receive assistance in all of the areas listed in this article and your teen would be on solid footing for the path ahead. Short of that honorable goal of serving every student, the following ideas are for parents of incoming high school students and any teen ready to consider and explore their future.Happy Teens

Parents are a teens primary counselor. As much as teachers, school counselors and other professionals try, parents play a crucial role in drawing a study plan and shaping the career direction and future of their children. Entry into high school is the time parents need to acquire knowledge about educational options, objectively understand their teens interests and skill sets and “parent” them through the exploration and decision-making process. Decision making doesn’t have to mean “choose” a career while in high school. Decision making needs to be focused on strategic direction. That may result in a career decision or it may set the student on an informed path to explore and evaluate the best potential opportunities that lead to happiness and success.  Either way, a good career choice will be made.

Why parents’ guidance is important for student career exploration

  1. Because parents have rich knowledge and experience. The teen’s interests and talents may be very different from a parents, however, the parent has the knowledge and experience to bring greater wisdom to the process.
  2. Many students choose their school or college of study after a brief, mostly subjective look at a few choices, without research and due diligence, often times going by just the hearsay. In this situation, parents can encourage their teen to gather all relevant information to make a more informed choice, considering both the short- and long-term benefits and prospects.

How parents can help in career selection

  1. A parent’s attitude matters a great deal! Stay positive and focused on a future of success. The work place today is always changing and may seem scary. Don’t make the past seem perfect and the future terrifying. Encourage your teen to develop a positive attitude and learn about a variety of industries. Many career choices can be applied in diverse industries which present very different experiences.
  2. Do not shoot down ideas that your children may come up with on their educational and career choices. If you react negatively, it will likely shut down or reduce the communication process. Keep the lines open as you encourage information gathering and informed choices rather than “your” choices.
  3. Jump on opportunities. Informal discussions about the world of work with your teen can be productive. Current news and websites like www.ted.com can be a catalyst to a rich discussion.
  4. Provide guidance and blind encouragement. Do not impose your ideas against theirs. Your goal is to help your children find their own way based on their interests and skills and not follow your ideas and interests, which could prove counter-productive. By discussing interests, dreams and goals, you can get to know your children better, which will help you guide them.
  5. Encourage your teen to set goals. By starting early with goal setting and action planning, simple and rewarding goals will lead to extremely valuable skills for life and more consistent achievement of goals as an adult.
  6. Be practical and realistic in your approach but don’t assume something isn’t possible. Examine and find out whether their interests are genuine, or mere aspirations influenced by external forces.
  7. Encourage your child to explore their options through work experience and by talking to people in occupations that interest them. Visits to relevant businesses will help. Putting your teen in contact with those in a career of interest is extremely valuable. Meeting multiple people to gain “inside” career information can be more valuable than a summer job.
  8. Let your teen identify and select their area of interest. Parents can help students to identify the broad area of work that interests them, what sort of environment they would like to work in and then link it to their skills, interests, abilities and values. Be wary of popular assessments used for students. Many are not effective and can create confusion. Their validity and reliability may also be questionable.

How to begin

1. The best way to begin career exploration with your children is by talking about your own career. What do you do in your job. What decisions did you make that led you to this point in your career. Teens aren’t always overly interested when parents begin to share their wisdom with them. Be patient. When it comes to “telling”, asking questions more often is a better strategy for opening the door to rich discussions. Discuss a variety of occupations that you observe in everyday life and what those jobs may involve.

2. Emphasize personal accountability and self management. These are two critical skills consistently found in highly successful people – regardless of what career they choose to follow.

THE ACTION PLAN

The career decision-making process described below includes activities that can begin pre-high school and go through high school and post-secondary education.

Action 1 – Enable self-awareness through valid and reliable assessments. When it comes to assessments, start with yourself. Evaluate the assessment administration experience and the results.

Action 2 – You and your teen may also want to consider lifestyle implications and the overall impact that lifestyle preferences will have on career choice. For instance, will the job require irregular hours? Will the salary support the lifestyle your child wants? How much education does the occupation require vs the desire for continuing education? It’s important for your child to understand the relationship between lifestyle, personal preferences, occupational choice, and educational pursuits. Help your children understand and balance the difference between wants and needs.

Action 3 – Help your teen stay focused on career exploration.
Help your child to explore a variety of options with the goal of narrowing those options to a manageable few. Most students want to look at college choices first, major second and career third. Help them avoid that mistake.

Action 4 – Evaluate educational strategies that support a career direction. Evaluate educational options before looking at college choices. Schools vary greatly in their reputation for different areas of study. The best employers know which schools are at the top for a subject and which are not.

Action 5 – Research school choices based on career direction and desired post-secondary education. No school has everything for everyone. Even the most prestigious schools such as Harvard might not be the best school for what your teen is interested in. Choosing a college or university takes a little work.

Action 6 – Make choices based on quality information. Encourage your child to explore a variety of career areas, before making a choice. The economy, demographics, and technology will continue to change the workplace. Some jobs become obsolete while other new jobs emerge. Some occupations may maintain the same title, but they may change or evolve so drastically that they no longer resemble what they were a decade earlier. As the workplace continues to change, it will be more important to focus on personal soft skills and how they can be applied. Some soft skills are more important than others depending on the career. Decision making has been identified as one of the most important soft skills required for career success. It has also been identified as the weakest of soft skills of incoming Freshmen in college.

Action 7 – Create an action plan

Planning is much easier to do when a passionate future view exists. The passionate future view serves to motivate your teen to take challenging courses.

Action 8 – Begin planning for the expense of college. Motivation goes up when a teen sees that excellent grades will pay off in significant scholarship money and improved odds of being accepted to their first school of choice. Don’t think you can afford the most expensive colleges and universities? Explore all options available to get scholarships, financial aid, fellowships and interest free students loans. Why? Many of the scholarships will be based on achievement and required courses through the high school years. Many students of lower income families are provided significant financial support.

Action 9 – Take action. Encourage your child to stick with a rigorous school curriculum to build a strong foundation in math, reading, writing, computer skills, and science. The stronger the foundation, the more career options will be available later in life.

Action 10 – Review and revise. As your child matures and gains more knowledge and experience, his/her interests may change.

Course selection in high school will determine what opportunities are presented and the available course of action after graduation. For instance, if your child wants to go to college and she/he hasn’t taken the required advanced level courses, remedial courses may be necessary.

Help your child to stay on target by taking the necessary courses. Remember that all plans should be flexible in case your child wants to change some of the goals she/he set earlier on.

It is your child’s future, not yours! It is your role to separate your innermost desires and wishes from that of your child. Help them reach their own dreams.

Carl Nielson is an organizational development consultant, professional career and executive/leadership coach and creator of the nationally recognized program Career Coaching for Students™ . Career Coaching for Students is available as a district-wide high school program and in group and on-one-one offerings through certified career coaches throughout the United States, Canada and other countries. Contact Carl Nielson at carl@successdiscoveries.com or call 972-346-2892 to discuss specific needs. Or visit us at http://www.careercoachingforstudents.net

Choosing a College


There are many variables that go into choosing the right post-secondary college or vocational school. Before a student considers which school to focus on for their short list, it is important to first consider the career path and the educational requirements to be successful in that career path. The next step is to shorten the list of schools that carry a strong reputation for the major/subject and for placing graduating students into a first job upon graduation in that career.  With all of that said, this article assumes you’ve done that work and you are now focused on the short list.

To compare schools, try using a four box chart that allows you to compare two variables. The variables that you might consider need to be relevant to your needs. By combining the two variables, make a determination about what it means for a school to be in any of the four quadrants. The following examples are just a few of the variables to consider:

  • Retention Rate
  • Cost
  • Average Starting Salary of Graduating Students at that School (available at the school’s placement office)

Example 4 Box Chart
Using the link in the second paragraph above, you can download, print and create your own comparison chart for Retention Rate vs Cost. Here is what it might look like when you are finished (Legend of Colleges would be the names of the schools represented by the corresponding letter):

About Retention Rate

Retention rates at colleges varies widely and is a hidden metric that some schools would prefer you didn’t know about. The “retention and graduation rate” can be analyzed for 4-year undergraduate, 5 yrs, masters, all students, etc.

About the Cost of college

The cost becomes complicated when you consider all of the variables such as scholarships, grants, financial aid, etc. To keep an analysis simple, you can use the “Estimated Student Expenses (before Aid)” or the “Net Cost”.

Where to find College Retention Rate and Cost

The Career Coaching for Students™ program has an extensive and comprehensive research portal called Student Resource Central™ with the best of the best links to information on the Web for both college search and career exploration. One of the most informative sites that provides you with retention rates and cost data is the U.S. Department of Education sponsored site called College Navigator.

With College Navigator, you can search for and select colleges based on many variables that are important to you. Once you have a list of schools from the search, add those schools you consider to be “Favorites” to the Favorites List. From the Favorites list, you can “Compare” up to four schools at a time.

Carl Nielson is an organizational development consultant, professional career and executive/leadership coach and creator of the nationally recognized program Career Coaching for Students™ . Career Coaching for Students is available as a district-wide high school program and in group and on-one-one offerings through certified career coaches throughout the United States, Canada and other countries. Contact Carl Nielson at carl@successdiscoveries.com or call 972-346-2892 to discuss specific needs.

High Schools Recognize Online Student Career Planning Solutions Aren’t Making the Grade


According to an article in Education Week, more and more schools are recognizing that career and education planning for secondary students is essential to producing self-sufficient graduates ready for the workforce of today. With post-secondary education receiving an increasing amount of attention nationwide, many high schools are finding that helping students choose a career goal encourages improvement in academic performance and achieves significant results for their students.

Any increase in planning is welcomed, but many planning programs focus solely on admissions test prep and non-directed career exploration, relying on a series of questionable online inventories and surveys that do not allow for the introspection and guidance needed for such a consequential decision. In contrast, the American School Counselor Association’s National Standards for Students and The George Washington University Freshman Transition Initiative’s Standards for Freshman Transition find three areas of development are key to effective guidance and planning: academic, career, and personal/social development.

Online solutions may seem adequate but are poorly suited for promoting personal/social development, creating intentional student engagement in academics and achieving the results that will make a measurable difference for students. Many high school programs often settle for (and demand) the creation of a 4-year plans starting with the freshman year. Choosing a track is great if it is based on an informed decision by the student. Most high school freshmen are not given the opportunity to do quality research and introspection to make an informed decision – yet the chosen track will impact them for years to come. And these plans only focus on taking the student through a “chosen track” through the end of high school and neglect planning for post-secondary completion and workforce entry, unlike the 10-year career and educations plans recommended in the Standards for Freshman Transition.

There is one alternative – Career Coaching for Students™. To learn about the Career Coaching for Students program, which meets all the Standards for Freshman Transition recommendations, check out the information at http://www.careercoachingforstudents.net.

Carl Nielson is a professional career and executive/leadership coach and creator of the nationally recognized program Career Coaching for Students™ . Career Coaching for Students is available as a district-wide high school program and through certified career coaches throughout the United States and other countries. Call Carl Nielson at 972-346-2892 to discuss specific needs.

Career Mapping Catching on in High Schools


The article Career Mapping Eyed to Prepare Students for College by Caralee J.  Adams, reviews the current state of high school student preparation strategies for researching and making career choices. I’ve pulled a few quotes and provided some comments and insights into what the reality of today’s efforts are producing.

Secondary schools are becoming more intentional about helping students discover their career interests and map out a plan to achieve them.

This effort is only as good as the foundational approach. As the article suggests, “Finding time during the school day can be a challenge, and the job of overseeing the process often falls on already stretched counselors, according to researchers and program administrators.” The assessments that schools use (see comment further down about Naviance) are not valid and can not be used in the work world to match people and jobs. Students recognize these issues quickly and consequently dismiss the entire exercise as a “waste of time”.

About half of all states mandate that schools help create individual or student learning plans, and most others have optional programs.

A student learning plan is something schools have been providing since student guidance counseling was created. Designing and attaching a student learning plan to a career direction is not something that should be done until high school. Mandating this activity has not created any measurable change that can be associated with increased post-secondary education, higher GPA or better test scores.

Enabling students to make their own plans puts them in the driver’s seat and encourages a long-term look at their course selection so their choices match their career goals, experts say.

The key here is “match their career goals”. A high school student is not equipped to make sense of the assessment results and do not have the necessary knowledge about different career paths to make decisions about career direction on their own. Schools do the best they can to expose students to different career areas but it is a shot gun approach that results in students feeling lost and/or overwhelmed.

Often, districts give students online accounts with passwords to track classes; create an electronic portfolio of grades, test scores, and work; research careers; and organize their college search.

These online accounts, including the one mentioned in the article, Naviance, have been around long enough to measure their effectiveness. Ask any student, and I really mean any student, that attends a high school with Naviance (or other online solutions) and ask them how they used Naviance. The answer I receive is “I didn’t.” or “It wasn’t helpful at all.“.

Schools, meanwhile, have not yet experienced the payback on their investment. As with many education programs, the rollout is left up to districts, creating a patchwork of approaches throughout the country.

This is a great “excuse” for the companies such as Naviance and the school administrators. A person I respect who works with at risk kids and served on a school’s trustee board and knows Naviance very well stated the online solution was “used only to help students get into a preferred college” – not to help them identify and focus on career direction.

Students create plans starting as early as the 6th grade. Of course, they can—and often do—change their minds about their career path. …Typically, a student might have a career-exploration unit in 7th grade. Through an interest inventory, in which the student answers a series of questions about preferences for working, say, with people or numbers, indoors or outside, his or her interests are matched with career clusters and pathways.

Childhood development studies clearly show that a student’s behavioral style and motivators are being established through middle school. The motivators (personal values) are set earlier. Behavioral style is in “wet cement” as students enter high school. The behavioral style and motivators are key to aligning a person’s “talent” to career options. Therefore, serious career exploration and career mapping is not useful until high school. Schools need to use a broader “exposure” strategy until high school. In high school, the focus needs to be at the individual level. That is where true career coaching is most effective. Also, did I mention the assessments used in school are not valid and reliable.

Knowing that high school students today connect best with online materials, the College Board recently launched a new interactive college-planning site, the BigFuture.org. And U.S. Sen. Chris Coons, D-Del., recently introduced a bill to pilot a project in which students beginning in 1st grade could start portable online college-planning and -savings accounts.

Students connect best with online materials? Give me a very talented teacher and the student will choose the teacher over online every time. The issue may not be the “preference for online materials” but rather a rejection of low quality teaching. With respect for Senator Coons, if we want to make college more affordable, fund the use of career coaching programs like Career Coaching for Students™  that are known to reduce the risk of changing majors in college and provide a student with an exciting personal future view that leverages their motivational and behavioral career match.

Todd Bloom, the chief academic officer for Hobsons, the Cincinnati-based company that produces Naviance, an online career- and college-readiness system, said the depth and breadth of individual learning plans are expanding, and the cost can run less than $5 per student per year. “It’s not a hard sell,” he said. “It’s socially desirable to have that vehicle. ”

And here you have the issue. School boards look at their budget and what they are “required” to provide and see online systems like Naviance as an “easy” solution to implement. Parents that are aware of the offering assume it is providing something helpful. The saying “you get what you pay for” is very applicable here. There is no hard data that shows any ROI on these “low cost” online system solutions like Naviance.

Yet a goal of the program was to increase high school graduation rates and that did not happen, said Jay Ragley, the director of the office of legislative affairs for the state. “It’s difficult to peg why we are not increasing graduation rates. That goal has still eluded the state,” he said, adding that it’s been a challenge to get parents used to the idea of career planning as early as middle school.

Until parents demand and receive better solutions in schools, I strongly recommend engaging a career coach for your high school student – as early as incoming HS Freshman rank and no later than the beginning of the Sophomore year.

Side Note from the trenches: We’ve approached school districts about integrating the Career Coaching for Students™ program as part of a high school curriculum. This program can easily fit into one class per week for a semester with other classes referencing parts of the program throughout the four years of high school. Students have access to the online career and education research tools throughout the four years. The most common statement we received as feedback: “Wow! This is exactly what we need. If we had this, we’d push our “online-only system” to middle school and have this for all of our HS students.” Our response to that: “Great! What is the next step to make this happen?” Reply: “Oh no, we’re too invested in what we have now. To go back to the school board and say we’ve got something better would not work out well for us. And besides, we know we won’t receive more funding to cover a more expensive solution.

Carl Nielson is a professional career coach, creator of the nationally recognized program Career Coaching for Students™ and managing principal of The Nielson Group, a management consulting firm specializing in hiring and selection, team effectiveness and executive coaching.

What Advice Did Successful People Receive? Sounds Like Great Advice for Teens


Business Insider.com recently posted snippets of advice that highly successful people received from mentors as they were growing and developing. As I read each one, I felt like they were speaking to teens (or should have been). Yet, the quotes were pulled from speeches, articles and interviews intended for adults already in mid-career. Since most teens don’t have Business Insider que’d up as an RSS feed I thought I’d post the quotes. You can click on the link above to go directly to the article.

Also, if you are looking for more in the “advice for success” you can find some great videos including Steve Jobs infamous 2005 Stanford college graduation commencement speech posted on the Career Coaching for Students “Got Motivation” page.

Great advice and motivation videos - best motivational videos

1. Terry J. Lundgren, CEO, Macy’s
Gene Ross, the man who recruited Lundgren at Bullock, told him: “You’re not going to do this forever. There’s a finite amount of time you’re going to be doing this. Do this really, really well. And if you do this really, really well, everybody will see that, and they’ll move you onto the next thing. And you do that well, and then you’ll move.”

2. Richard Branson, founder and chairman, Virgin Group
“My mother always taught me never to look back in regret but to move on to the next thing. The amount of time people waste dwelling on failures rather than putting that energy into another project, always amazes me. I have fun running ALL the Virgin businesses — so a setback is never a bad experience, just a learning curve.”

3. Marissa Mayer, VP, Google
“My friend Andre said to me, ‘You know, Marissa, you’re putting a lot of pressure on yourself to pick the right choice, and I’ve gotta be honest: That’s not what I see here. I see a bunch of good choices, and there’s the one that you pick and make great. I think that’s one of the best pieces of advice I’ve ever gotten.”

4. Lloyd Blankfein, chairman and CEO, Goldman Sachs
His boss at Goldman during the 1980s told him:
“First, it’s good to solicit your people’s opinions before you give them yours. And
second, your people will be very influenced by how you carry yourself under stress.”

5. Maureen Chiquet, Global CEO, Chanel
Mickey Drexler, CEO of Gap at the time, told Chiquet:
“I’m going to give you some important advice. You’re a terrific merchant. But you’ve gotta learn to listen!”

6. Tory Burch, co-founder and creative director, Tory Burch
“When I started my company, many people said I shouldn’t launch it as a retail concept because it was too big a risk.They told me to launch as a wholesaler to test the waters — because that was the traditional way. “But Glen Senk, [then] CEO of Urban Outfitters and a mentor of mine … told me to follow my instincts and take the risk. I wanted to create a new way of looking at retail.”

7. Eric Schmidt, executive chairman, Google
“Find a way to say yes to things. Say yes to invitations to a new country, say yes to meet new friends, say yes to learn something new. Yes is how you get your first job, and your next job, and your spouse, and even your kids.”

8. Sheryl Sandberg, COO, Facebook Sheryl Sandberg COO Facebook
When Sandberg was thinking she wouldn’t accept an offer to be Google’s general manager, Eric Schmidt told her, “Stop being an idiot; all that matters is growth.” She says that’s the best advice she ever got.

9. Larry Page, co-founder, Google
“In graduate school at Stanford University, I had about ten different ideas of things I wanted to do, and one of them was to look at the link structure of the web. My advisor, Terry Winograd, picked that one out and said, ‘Well, that one seems like a really good idea.’ So I give him credit for that.”

10. Howard Schultz, CEO, Starbucks
“Jim Sinegal, the founder of Costco, gave me fantastic advice because we were going down the wrong track. We brought him in to look at our plan and he said, ‘You know, I don’t want to be rude but this is exactly the wrong thing to do.’ This was my idea, and he was right. “His advice was the cost of losing your core customers and trying to get them back post-recession would be much greater than trying to find new customers, so we completely shifted.”

11. Maria Bartiromo, anchor, CNBC
“My mom says, ‘You have to have alligator skin. You can’t believe the good stuff, and you certainly can’t believe the bad stuff’ and that’s something I’ve come to accept. “So when I see someone say anything nice about me in a magazine or anywhere, I probably won’t read it, because I don’t want to be in a place where I start believing my own press releases.”

12. Richard Parsons, former chairman, Citigroup
Steve Ross, the former CEO of Time Warner, told him:
“Just remember, it’s a small business and a long life. You’re going to see all these people again.”

13. Jennifer Hyman, CEO and co-founder, Rent The Runway
“Just do it. There’s no benefit to saying, ‘I’m just doing this because it will get me to this new place,’ or ‘I’m just going to go into this analyst program because it will prep me for X.’ “If you’re passionate about something, go for it, because people are great at what they love and when they’re the happiest.”

14. Edward Rust Jr., chairman and CEO, State Farm
“[My father] had the uncanny ability with just a couple of little phrases. One: ‘You know better… don’t you,’ and ‘you can do better… can’t you.'”

15. Joe Uva, former CEO, Univision
“Always have the courage of your convictions. Always state what’s on your mind. Follow your gut. And observe what other people are doing around you.”

16. Mohamed El-Erian, CEO and co-chief investment officer, PIMCO
“I remember asking my father, ‘Why do we need four newspapers?’ He said to me, ‘Unless you read different points of view, your mind will eventually close, and you’ll become a prisoner to a certain point of view that you’ll never question.'”

17. Kenneth Burdick, president and CEO, Blue Cross & Blue Shield of Minnesota
Burdick received this message from various successful people he has met:
“Surround yourself with good people. And part of that is surrounding yourself with people who think differently than you. Surrounding yourself with people who have different experiences than you. In business, it’s all about the team.”

18. Steve Schwartzman, chairman and CEO, Blackstone Group
“[My high school] coach, a 50-year-old named Jack Armstrong … would shout, ‘Remember—you’ve got to make your deposits before you can make a withdrawal!’ …”Coach Armstrong came to mind in one of my first weeks on Wall Street, 35 years ago. I’d stayed up all night building a massive spreadsheet to be ready for a morning meeting. … The partner on the deal, however, took one look at my work, spotted a tiny error, and went ballistic. “As I sat there while he yelled at me, I realized I was getting the MBA version of Coach Armstrong’s words. Making an effort and meeting the deadline simply weren’t enough.”

19. Peter Swinburn, president and CEO, Molson Coors
“The then-big boss asked me to go and do basically a turnaround job. And he said, ‘I don’t mind what you do, as long as you don’t do what we’ve done before.'”